Klaviyo unifies marketing automation, analytics, and data for seamless omnichannel engagement across email, SMS, WhatsApp, and more.
Klaviyo is an AI-driven B2C CRM built for brands needing unified email, SMS, WhatsApp, and data-driven marketing automation. Designed for ecommerce and omnichannel businesses, it enables personalized communication and advanced segmentation powered by a unified customer data platform.
Klaviyo is a unified platform that delivers marketing automation, customer service, analytics, and data management for B2C brands, providing omnichannel tools like email, SMS, WhatsApp, push notifications, and advanced analytics.
B2C brands, ecommerce businesses, retail, restaurant marketers, wellness providers, and enterprises seeking to personalize and automate their customer engagement.
Helps brands overcome siloed communication and fragmented data by consolidating channels and customer insights into one centralized, AI-powered platform for effective, automated engagement.
With Klaviyo, marketers can orchestrate AI-driven, personalized touchpoints across all channels using unified customer profiles and actionable analytics, driving engagement and business growth.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Easy to set up automated campaigns across multiple channels with unified customer data."
Verified User
Marketing Agency
"A scalable solution for personalized messaging and segmentation."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Coordinating marketing outreach across email, SMS, WhatsApp, and push notifications from a single platform.
Delivering AI-driven, data-backed automated campaigns tailored to segmented audiences.
Enabling abandoned cart emails, product recommendations, and customer reviews for online stores.
A comprehensive look at the features that make klaviyo stand out.
Create, automate, and personalize email campaigns and flows.
→ Drive engagement with tailored messaging to your audience.
Send targeted, personalized text (SMS/MMS) messages to customers.
→ Reach customers instantly on mobile for time-sensitive offers.
Engage customers via WhatsApp as part of omnichannel campaigns.
→ Expand reach using popular messaging platforms.
Send communications over Rich Communication Services channel.
→ Leverage rich messaging features for modern mobile experiences.
Deliver mobile push notifications and in-app engagement.
→ Boost app retention and customer engagement.
AI-powered marketing strategist and customer support automation.
→ Automate repetitive tasks and provide instant support and guidance.
Centralizes and unifies customer data for segmentation and personalization.
→ Enable precise targeting and message personalization.
Advanced audience segmentation based on unified data.
→ Increase campaign effectiveness through granular targeting.
Custom dashboards and performance benchmarking.
→ Monitor results and optimize marketing strategies in real time.
Customizable email and SMS templates with HTML builder.
→ Accelerate campaign creation with professional, branded templates.
Mobile-friendly signup forms and customer data collection.
→ Easily grow your lists and gather valuable customer data.
Predictive analytics for customer behaviors and marketing optimization.
→ Proactively target likely buyers and optimize campaigns.
Pre-built integrations and APIs for tech stack connectivity.
→ Work seamlessly with Shopify and over 350 top platforms.
Manage multiple accounts and scale strategies.
→ Ideal for agencies or brands managing multiple stores or clients.
Collect and display product reviews to enrich profiles.
→ Use social proof to drive conversions.
AI-driven customer service solution for support and sales.
→ Address customer needs and inquiries quickly, improving satisfaction.
Connect klaviyo with your favorite tools and workflows.
Klaviyo offers APIs and 350+ pre-built integrations to connect marketing tools, ecommerce platforms, and more.
Access a marketplace of over 350 native integrations plus robust API support.
Integrations allow seamless data flow between Klaviyo and core tools like ecommerce platforms, payment systems, analytics, and messaging apps—vital for orchestrating unified marketing.
Support is provided via email. Users also have access to a knowledge base and community forum for self-service help and peer-to-peer guidance.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo offers a free plan for up to 250 active profiles, 500 email sends per month, and 150 SMS/MMS credits per month.
B2C brands and ecommerce businesses seeking unified, AI-powered marketing automation across all major channels.
Businesses focused solely on B2B sales or requiring advanced phone support may find limitations.
Klaviyo is an excellent choice for marketers looking to consolidate email, SMS, WhatsApp, and customer data into a single, AI-first platform. Its robust integration capabilities, free plan, and powerful segmentation tools make it especially appealing for ecommerce and retail brands.
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