Klaviyo unifies your data, messaging channels, and AI agents to streamline omnichannel marketing for B2C brands.
Klaviyo is an AI-powered B2C CRM and omnichannel marketing platform designed for ecommerce and consumer brands. With unified data, real-time analytics, and automation across email, SMS, and WhatsApp, Klaviyo helps brands drive growth and personalized marketing. Ideal for B2C companies seeking powerful automation with built-in AI.
Klaviyo combines AI-first CRM, data unification, and omnichannel marketing automation, enabling brands to develop and automate personalized campaigns across email, SMS, WhatsApp, and more—all from one unified platform.
B2C brands, ecommerce companies, retail businesses, restaurants, and wellness industry marketers seeking advanced personalized marketing and data-driven growth.
Brands struggle to unify scattered customer data and deliver timely, personalized marketing at scale across multiple channels.
With Klaviyo, B2C brands centralize customer data and automate omnichannel campaigns, powered by AI insights and real-time analytics, to drive growth and stronger customer relationships.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Klaviyo makes it easy to manage personalized campaigns across email and SMS with all our data in one place."
Verified User
Marketing Agency
"Automating customer journeys has helped increase our sales and improved our segmentation strategies."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Design and trigger personalized email campaigns for ecommerce customers based on real-time behavioral data.
Send targeted mobile messages to engage, convert, and retain customers.
Consolidate scattered customer data into comprehensive, actionable profiles.
Coordinate marketing across email, SMS, WhatsApp, and more for a seamless customer experience.
A comprehensive look at the features that make klaviyo stand out.
Create, automate, and personalize targeted email campaigns.
→ Engage customers with timely, relevant communication to drive sales and retention.
Automate and personalize SMS campaigns to engage mobile users.
→ Reach customers on their preferred device with immediate, direct messaging.
Send marketing messages and campaigns via WhatsApp.
→ Expand reach and foster engagement through a popular messaging channel.
Run campaigns across multiple channels — email, mobile push, SMS, WhatsApp, and social.
→ Coordinate marketing efforts for maximum impact and consistent brand experience.
Unify customer data and build comprehensive customer profiles.
→ Gain a full view of customer behavior to inform segmentation and personalization.
AI-powered agents strategize campaigns and provide customer support.
→ Streamline operations and optimize performance with intelligent automation.
Advanced segmentation based on behavior, purchase, and engagement data.
→ Deliver relevant messages to precise audiences for better results.
Set up automated marketing workflows triggered by customer behaviors.
→ Nurture and convert leads efficiently with hands-off automation.
Track performance with dashboards and custom reports.
→ Measure what matters and refine campaigns using actionable insights.
Customizable templates for email and SMS campaigns.
→ Launch professional-looking campaigns quickly and consistently.
Mobile-friendly signup forms to collect customer data.
→ Grow and segment your list with ease.
Collect and display product reviews to fuel retention and trust.
→ Leverage social proof and enhance loyalty.
Performance benchmark tools to compare against industry standards.
→ Evaluate your performance and identify growth opportunities.
Connect klaviyo with your favorite tools and workflows.
Klaviyo provides robust APIs for custom integrations. See official documentation for details.
350+ native integrations and connectors for ecommerce, marketing, analytics, and more.
Seamless integrations simplify data syncing and automation, enabling your entire stack to work together for better results.
Support is available via email, with additional resources in a robust knowledge base and active community forums.
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Common questions about klaviyo answered.
Yes, Klaviyo provides a free plan for up to 250 active profiles with a limited number of monthly email and SMS sends.
B2C brands and ecommerce businesses looking for advanced, unified marketing automation and AI-driven insights.
Organizations outside of B2C, or those needing traditional lead management beyond marketing automation, may need a different CRM.
Klaviyo is a top choice for ecommerce and B2C brands wanting to centralize customer data and automate their marketing across channels. Its AI and omnichannel support empower brands to personalize outreach and grow faster. For modern marketers needing data-driven automation, Klaviyo is well worth a trial.
Start your free plan with Klaviyo and unify your ecommerce marketing today.Disclosure: This page may contain affiliate links. We may earn a commission at no extra cost to you.