Klaviyo unifies channels, data, and customer engagement for ecommerce brands–driving growth with every interaction.
Klaviyo is an AI-first B2C CRM designed for ecommerce, retail, and consumer brands seeking unified omnichannel marketing. Its standout feature is automated, AI-powered campaigns spanning email, SMS, WhatsApp, and more for accelerated growth across every touchpoint.
Klaviyo is an AI-first B2C CRM and marketing automation platform that enables brands to unify customer data and orchestrate personalized campaigns across email, SMS, WhatsApp, and more.
B2C brands, ecommerce businesses, retail stores, restaurants, and wellness-focused companies.
Fragmented customer data and disconnected marketing channels make it hard for growing brands to deliver consistent, personalized customer experiences across all touchpoints.
Klaviyo’s unified AI-powered platform brings all your data, channels, and automation into one place—allowing ecommerce businesses to create seamless, personalized, omnichannel customer journeys that drive higher engagement and revenue.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"It’s easy to automate marketing across email and SMS from a single dashboard."
Verified User
Marketing Agency
"Switching between channels like WhatsApp and email feels seamless and saves our team hours each week."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Set up and personalize automated email flows for customer nurturing.
Coordinate and measure campaigns across email, SMS, WhatsApp, and mobile push.
Aggregate and leverage real-time customer data to build targeted segmetation and personalize messaging.
A comprehensive look at the features that make klaviyo stand out.
Create, automate, and personalize targeted email campaigns.
→ Boost engagement and retention with relevant content.
Automate and personalize SMS campaigns to engage mobile users.
→ Reach customers instantly on their preferred devices.
Send marketing messages and campaigns via WhatsApp.
→ Expand reach to customers on popular chat platforms.
Run campaigns across multiple channels: email, SMS, WhatsApp, push, and social.
→ Deliver consistent brand experiences everywhere your customers are.
Unify customer data and build comprehensive profiles.
→ Enable hyper-targeted segmentation and personalization.
AI-powered agents assist in strategizing campaigns and automating customer support.
→ Save time and improve results with intelligent automation.
Advanced segmentation by behavior, purchase, and engagement.
→ Target campaigns for higher conversion rates.
Automate workflows triggered by customer actions.
→ Deliver timely, relevant messages based on real customer behavior.
Track marketing performance with dashboards and custom reports.
→ Measure ROI and make data-driven decisions.
Access customizable templates for email and SMS.
→ Design branded campaigns quickly and easily.
Create mobile-friendly signup forms.
→ Grow your customer database effortlessly.
Collect and display product reviews.
→ Build trust and encourage repeat purchases.
Performance benchmarking against industry standards.
→ See how your campaigns stack up and set improvement goals.
Connect klaviyo with your favorite tools and workflows.
Robust developer APIs for custom integrations and advanced workflows.
Klaviyo works with 350+ native integrations and connectors, supporting the most popular ecommerce, analytics, and communications platforms.
Integrations ensure seamless data flow between Klaviyo and all your ecommerce tools, enabling comprehensive customer profiles and fully-automated marketing across channels.
Support is available via email, with access to a community forum and a comprehensive knowledge base for self-service resources.
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Common questions about klaviyo answered.
Yes, Klaviyo offers a free plan for up to 250 active profiles with limited sends.
Ecommerce, retail, and B2C brands looking for unified, intelligent automation across all marketing channels.
Businesses outside B2C or those with only a single, simple marketing channel may not need Klaviyo's robust omnichannel features.
Klaviyo stands out as a powerful, AI-powered marketing automation platform for ecommerce brands prioritizing growth, customer insights, and integrated campaign management. Its user-friendly setup and extensive integrations make it a top choice for brands seeking to unify marketing and customer data in one place.
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