Klaviyo centralizes your data, marketing channels, and customer touchpoints—so you can create, automate, and optimize omnichannel campaigns at scale.
Klaviyo is an AI-first CRM platform tailored for B2C brands, ecommerce, and retail companies looking to unify their marketing automation, analytics, and customer service. With advanced Shopify and ecommerce integrations, Klaviyo powers omnichannel marketing across email, SMS, WhatsApp, and more—enabling brands to drive growth and deepen customer relationships.
Klaviyo is an AI-first B2C CRM platform unifying marketing, service, analytics, and data, enabling brands to run personalized marketing campaigns across email, SMS, WhatsApp, and more.
B2C brands, ecommerce stores, retail, restaurants, and wellness businesses
Fragmented customer data and disconnected marketing campaigns across multiple channels lead to inefficiency and lack of personalization.
Klaviyo delivers unified omnichannel marketing and a built-in data platform, empowering brands to automate, personalize, and optimize every customer interaction—all from one place.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Automating marketing across email, SMS, and WhatsApp has helped us streamline campaigns and improve engagement."
Verified User
Marketing Agency
"Klaviyo’s data unification and Shopify integration make it easy to segment and personalize offers."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate and personalize targeted email campaigns for ecommerce growth.
Coordinate marketing across email, SMS, WhatsApp, and more from one platform.
Centralize and analyze customer data to power segmentation and personalization.
A comprehensive look at the features that make klaviyo stand out.
Create, automate, and personalize targeted email campaigns.
→ Reach customers with relevant messaging to drive conversions and engagement.
Automate and personalize SMS campaigns to engage mobile users.
→ Enhance immediate engagement with timely SMS offers and alerts.
Send marketing messages and campaigns via WhatsApp.
→ Expand reach to audiences on their preferred messaging platform.
Run campaigns across multiple channels — email, mobile push, SMS, WhatsApp, and social.
→ Maximize customer engagement with seamless, connected messaging.
Unify customer data and build comprehensive customer profiles.
→ Fuel better targeting, analytics, and personalization across every channel.
AI-powered agents strategize campaigns and provide customer support.
→ Save time and improve performance with advanced AI automations.
Advanced segmentation based on behavior, purchase, and engagement data.
→ Deliver hyper-relevant content and offers to specific customer segments.
Set up automated marketing workflows triggered by customer behaviors.
→ Increase retention and conversions with behavior-based automation.
Track performance with dashboards and custom reports.
→ Make data-driven decisions with real-time analytics.
Customizable templates for email and SMS campaigns.
→ Accelerate campaign creation with professionally designed templates.
Mobile-friendly signup forms to collect customer data.
→ Grow lists and capture leads across devices.
Collect and display product reviews to fuel retention and trust.
→ Build credibility and encourage repeat purchases.
Performance benchmark tools to compare against industry standards.
→ Gauge your performance and uncover opportunities for growth.
Connect klaviyo with your favorite tools and workflows.
Robust developer APIs allow for custom integrations and automation across your stack.
Klaviyo offers over 350 native integrations and connectors, covering ecommerce, analytics, messaging, and more.
Seamless integrations with Shopify and ecommerce platforms ensure customer data is always up to date, enabling more personalized and automated marketing.
Support is available via email, a comprehensive knowledge base, and an active community forum.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo offers a direct integration with Shopify for syncing customer, order, and product data.
B2C brands, ecommerce stores, retailers, restaurants, and wellness businesses looking for unified data-driven marketing automation.
Businesses seeking a B2B-focused or purely sales CRM, or those needing advanced live chat or phone support.
Klaviyo is a top choice for B2C brands and ecommerce businesses seeking unified marketing and powerful automation across email, SMS, WhatsApp, and more. Its deep Shopify integration and real-time data platform make it especially valuable for online stores wanting to centralize campaigns and personalize customer journeys. The free plan and robust ecosystem make Klaviyo accessible for growing brands ready to scale their marketing.
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