Klaviyo unifies customer data, SMS, WhatsApp, and email into one powerful B2C CRM and marketing platform.
Klaviyo is an AI-first CRM and marketing automation platform designed for B2C brands seeking personalized omnichannel engagement. Its standout feature is unified SMS and WhatsApp marketing, combined with robust data analytics and automation, making it ideal for ecommerce and retail businesses aiming for rapid, customer-centric growth.
Klaviyo enables B2C brands to create, automate, and personalize marketing campaigns across SMS, WhatsApp, email, and more—powered by an integrated data platform and AI insights.
B2C brands including ecommerce, retail, restaurants, and wellness businesses.
Disparate marketing channels and customer data lead to fragmented communication and missed growth opportunities.
Klaviyo unifies all your marketing, data, and automation needs in one AI-first platform, making it easy to drive personalized, real-time engagement and accelerate growth.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Combining SMS and WhatsApp with email helps simplify and personalize our entire customer journey."
Verified User
Marketing Agency
"Having all our customer data and campaigns in one dashboard makes it much easier to analyze our results and grow."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Brands automate personalized marketing journeys across SMS, WhatsApp, and email to boost engagement and retention.
Businesses gather and analyze all customer interactions in one platform for better segmentation and targeting.
Teams leverage AI insights and agents to optimize campaigns and automate support workflows.
A comprehensive look at the features that make klaviyo stand out.
Automate and personalize SMS campaigns to engage mobile users.
→ Reach customers instantly on their mobile devices with targeted, timely offers.
Send marketing messages and campaigns via WhatsApp.
→ Engage audiences on one of the world's most popular messaging apps for higher open rates.
Create, automate, and personalize targeted email campaigns.
→ Boost ROI and retention with data-driven email content.
Run campaigns across email, mobile push, SMS, WhatsApp, and social.
→ Centralize all marketing efforts for maximum impact and efficiency.
Unify customer data and build comprehensive customer profiles.
→ Enhance personalization and segmentation with a 360-degree customer view.
AI-powered agents strategize campaigns and provide customer support.
→ Automate complex tasks and improve marketing outcomes with AI.
Advanced segmentation based on behavior, purchase, and engagement data.
→ Deliver relevant messages to the right customer at the right time.
Set up automated marketing workflows triggered by customer behaviors.
→ Save time and boost conversions with journey automation.
Track performance with dashboards and custom reports.
→ Make data-driven decisions to optimize campaigns.
Customizable templates for email and SMS campaigns.
→ Launch campaigns quickly with professionally designed templates.
Mobile-friendly signup forms to collect customer data.
→ Grow and enrich your customer database seamlessly.
Collect and display product reviews to fuel retention and trust.
→ Build credibility and encourage purchase decisions.
Performance benchmark tools to compare against industry standards.
→ Understand your standing and set targets for improvement.
Connect klaviyo with your favorite tools and workflows.
Klaviyo offers developer APIs and 350+ native integrations for seamless data and workflow connectivity.
Robust integration marketplace supporting ecommerce, marketing, analytics, payment, loyalty, and subscription platforms.
Integrations connect Klaviyo to your existing tech stack, enabling unified data and orchestrated omnichannel marketing.
Customers have access to email-based support, a comprehensive knowledge base, and an active user community.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo enables you to send marketing messages and campaigns via WhatsApp alongside SMS and email.
B2C brands—especially in ecommerce, retail, and wellness—seeking to unify customer messaging across SMS, WhatsApp, and email with advanced personalization and automation.
Businesses requiring B2B-specific CRM functions or those needing extensive phone support may find some limitations.
If your business prioritizes omnichannel marketing, AI-driven automation, and seamless WhatsApp/SMS outreach, Klaviyo stands out as a top choice. The free tier makes it easy to test, while affordable upgrades support growth as your customer list expands.
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