Klaviyo empowers B2C brands to personalize, automate, and scale marketing across every channel with an AI-first CRM and unified data.
Klaviyo is an AI-first CRM and marketing automation platform built for B2C brands, unifying data, channels, and agents in one platform. Best for eCommerce, retail, and wellness businesses, Klaviyo offers omnichannel automation and AI-driven insights to accelerate growth. Standout features include AI Agents, powerful segmentation, and true omnichannel campaign tools.
Klaviyo centralizes customer data, powers omnichannel campaigns (email, SMS, WhatsApp), and automates marketing and service with built-in AI, all in a single B2C CRM.
B2C brands—especially ecommerce, retail, restaurants, and wellness businesses—seeking advanced marketing automation, analytics, and customer service tools.
Marketers struggle with fragmented systems and siloed customer data. Klaviyo solves this by unifying channels, data, and automation in one AI-driven platform.
With Klaviyo, brands achieve truly personalized and efficient customer experiences across every touchpoint, driven by unified data and AI-powered automation.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Klaviyo helps us reach customers effectively with personalized campaigns across channels."
Verified User
Marketing Agency
"Managing customer data and automating workflows is much easier in a unified platform."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate, personalize, and analyze email campaigns for segmented customer groups.
Engage customers with coordinated messages via email, SMS, WhatsApp, and more.
Segment customers based on shopping behaviors, purchases, and engagement to drive tailored communication.
Aggregate and manage customer data from all sources for a single, actionable view.
A comprehensive look at the features that make klaviyo stand out.
Create, automate, and personalize targeted email campaigns.
→ Drive engagement and conversions through timely, relevant communication.
Automate and personalize SMS campaigns to engage mobile users.
→ Reach customers instantly on their mobile devices.
Send marketing messages and campaigns via WhatsApp.
→ Expand reach and increase response rates on a popular messaging channel.
Run campaigns across multiple channels — email, mobile push, SMS, WhatsApp, and social.
→ Coordinate brand messaging for consistent customer experiences.
Unify customer data and build comprehensive customer profiles.
→ Enable deep personalization and powerful segmentation.
AI-powered agents strategize campaigns and provide customer support.
→ Save time and optimize results with automated intelligence.
Advanced segmentation based on behavior, purchase, and engagement data.
→ Target the right audience with relevant messaging.
Set up automated marketing workflows triggered by customer behaviors.
→ Deliver timely messages based on customer activity.
Track performance with dashboards and custom reports.
→ Understand campaign impact and make data-driven decisions.
Customizable templates for email and SMS campaigns.
→ Launch campaigns quickly with professional designs.
Mobile-friendly signup forms to collect customer data.
→ Grow your audience list for future engagement.
Collect and display product reviews to fuel retention and trust.
→ Boost credibility and drive repeat purchases.
Performance benchmark tools to compare against industry standards.
→ Understand where your campaigns stand and optimize accordingly.
Connect klaviyo with your favorite tools and workflows.
Klaviyo offers robust developer APIs for custom integrations and automation.
Over 350 native integrations and connectors for popular ecommerce, analytics, and marketing platforms.
Seamless integration centralizes data and automates workflows, enabling omni-channel engagement without data silos.
Klaviyo provides email support, a comprehensive knowledge base, and an active community forum for user help and learning resources.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo provides a free plan for up to 250 active profiles, 500 monthly emails, and 150 SMS/MMS credits.
B2C brands, eCommerce stores, retailers, wellness businesses, and restaurants looking for unified CRM and advanced omnichannel marketing automation.
Organizations seeking B2B-focused CRM capabilities or extensive phone-based support may not find Klaviyo a perfect fit.
Klaviyo stands out for its AI-driven marketing automation and unified data approach, ideal for B2C brands aiming to scale personalized, omnichannel communications. While support is strong via email, knowledge base, and community, consider your channel and support needs. For growing ecommerce and retail brands, Klaviyo is a leading choice for seamless, automated marketing.
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