Klaviyo is an AI-first marketing automation platform that unifies data, channels, and customer engagement for B2C brands.
Klaviyo is an AI-driven B2C CRM and marketing automation platform designed for retail, ecommerce, and B2C brands that want unified customer data, omnichannel marketing, and AI-powered campaign optimization. With robust email, SMS, and WhatsApp automation, it's tailored to brands seeking growth through personalized, data-driven engagement.
Klaviyo combines marketing automation, CRM, customer data, and analytics into one unified platform, enabling B2C brands to personalize and automate campaigns across email, SMS, WhatsApp, and more.
B2C brands, ecommerce companies, retailers, restaurants, and wellness businesses seeking to drive growth through personalized, automated engagement.
Fragmented marketing tools and data silos make it challenging for B2C businesses to deliver consistent, data-driven customer experiences across all channels.
Klaviyo unifies your customer data and marketing channels with built-in AI, making it easy to automate, personalize, and optimize every customer interaction for accelerated growth.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Brings all our marketing campaigns together in one place with advanced automation."
Verified User
Marketing Agency
"Makes it easier to launch omnichannel campaigns and use data for personalizing messages."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate and personalize email campaigns with behavioral triggers and segmentation.
Reach customers via text and WhatsApp for timely, direct engagement.
Centralize customer information for more accurate targeting and personalization.
Coordinate campaigns across multiple communication channels from a single platform.
Measure campaign effectiveness with comprehensive dashboards and custom reports.
A comprehensive look at the features that make klaviyo stand out.
Create, automate, and personalize targeted email campaigns.
→ Engage customers with relevant messaging and increase conversions.
Automate and personalize SMS campaigns to engage mobile users.
→ Reach customers instantly on their preferred devices.
Send marketing messages and campaigns via WhatsApp.
→ Expand reach to one of the world’s most popular messaging platforms.
Run campaigns across email, SMS, WhatsApp, and more.
→ Deliver a consistent experience across all touchpoints.
Unify customer data and build comprehensive profiles.
→ Power deeper segmentation and more personalized campaigns.
AI-powered agents strategize campaigns and provide customer support.
→ Save time and improve outcomes with automation and recommendations.
Advanced segmentation based on behavior, purchase, and engagement data.
→ Target the right audience with laser-focused messaging.
Set up automated marketing workflows triggered by customer behaviors.
→ Nurture leads and customers with timely, relevant messages.
Track performance with dashboards and custom reports.
→ Make data-driven decisions and optimize campaigns.
Customizable templates for email and SMS campaigns.
→ Quickly build professional campaigns without extra design time.
Mobile-friendly signup forms to collect customer data.
→ Grow your audience and capture critical contact details.
Collect and display product reviews to fuel retention and trust.
→ Build credibility and encourage repeat business.
Performance benchmark tools to compare against industry standards.
→ Understand your results in context and set achievable goals.
Connect klaviyo with your favorite tools and workflows.
Robust developer APIs for custom integrations and ecosystem connectivity.
Wide integration marketplace with 350+ native integrations supporting ecommerce, payments, analytics, messaging, CRM, and more.
Integrations allow you to connect Klaviyo to your entire marketing and sales stack, ensuring seamless workflows and more accurate, actionable customer data.
Access to support via email, with self-serve knowledge base and community resources available for all users.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Klaviyo is ideal for B2C brands, ecommerce stores, retailers, restaurants, and wellness businesses seeking unified marketing automation and customer data.
B2C companies, ecommerce stores, retailers, and brands aiming to unify marketing efforts and leverage data-driven automation.
Organizations focused on B2B or needing phone/24-7 live chat support may find limitations.
Klaviyo is a top choice for B2C brands that want to maximize personalized engagement and automate campaigns across email, SMS, and WhatsApp—all from a unified AI-powered platform. For businesses seeking rapid growth through data-driven marketing with strong ecosystem integrations, Klaviyo stands out as a reliable, scalable solution.
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