Klaviyo unifies email, SMS, WhatsApp, and data in a single AI-powered platform for personalized customer engagement.
Klaviyo is an AI-first B2C CRM designed for ecommerce, retail, wellness, and restaurant brands seeking unified email, SMS, and WhatsApp marketing with advanced analytics. Its unique AI agents and omnichannel automation help brands personalize communication and scale faster. Perfect for brands wanting to centralize marketing and customer data in one platform.
Klaviyo is a unified AI-first CRM and marketing automation platform for B2C brands, bringing together email, SMS, WhatsApp, analytics, and customer data into one system.
B2C brands, ecommerce businesses, retailers, restaurants, and wellness companies seeking personalized, omnichannel marketing at scale.
It solves the challenge of disconnected tools and siloed customer data, allowing brands to deliver personalized campaigns and manage customer relationships from a single platform.
With robust AI agents, built-in data platform, and omnichannel automation, Klaviyo helps brands personalize communication, automate engagement, and drive measurable growth.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Automating campaigns across multiple channels saves us time and increases engagement."
Verified User
Marketing Agency
"Having all of our customer data unified in one place has made segmentation and reporting much easier."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Design and send personalized, automated email campaigns to segmented audiences.
Run synchronized marketing across email, SMS, and WhatsApp.
Aggregate behavioral, purchase, and engagement data for complete customer profiles.
A comprehensive look at the features that make klaviyo stand out.
Create, automate, and personalize targeted email campaigns.
→ Engage customers with relevant content, improve open rates, and drive conversions.
Automate and personalize SMS campaigns to engage mobile users.
→ Reach customers instantly on their preferred devices for time-sensitive promotions.
Send marketing messages and campaigns via WhatsApp.
→ Expand reach to customers on a popular messaging platform and boost engagement.
Run campaigns across email, SMS, WhatsApp, mobile push, and social.
→ Maintain consistent communication and maximize touchpoints in the customer journey.
Unify customer data and build comprehensive customer profiles.
→ Enable precise targeting and personalization by leveraging a single source of truth.
AI-powered agents strategize campaigns and provide customer support.
→ Automate repetitive tasks and optimize marketing strategies with AI-driven insights.
Advanced segmentation based on behavior, purchase, and engagement data.
→ Deliver highly tailored campaigns that resonate with distinct audience segments.
Set up automated marketing workflows triggered by customer behaviors.
→ Nurture leads and customers at scale with timely, relevant messages.
Track performance with dashboards and custom reports.
→ Measure campaign success and make data-driven business decisions.
Customizable templates for email and SMS campaigns.
→ Quickly create professional communications without starting from scratch.
Mobile-friendly signup forms to collect customer data.
→ Grow your list and gather important customer information easily.
Collect and display product reviews to fuel retention and trust.
→ Boost social proof and encourage repeat purchases.
Performance benchmark tools to compare against industry standards.
→ Optimize campaigns using relevant industry data for realistic expectations.
Connect klaviyo with your favorite tools and workflows.
Developer APIs support extensive custom integration and automation.
Klaviyo supports 350+ native integrations and connectors for ecommerce, marketing, and operations platforms.
Native integrations reduce setup friction and help marketing teams leverage existing business tools for end-to-end customer experiences.
Support is available via email, with resources offered in a comprehensive knowledge base and active community forum.
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Common questions about klaviyo answered.
Yes, Klaviyo supports automated SMS and WhatsApp campaigns alongside email and other channels.
B2C ecommerce, retail, wellness, and restaurant brands seeking platform-agnostic, omnichannel automation with unified customer data.
Organizations looking for B2B sales pipeline management or advanced physical event marketing features may need a different solution.
Klaviyo excels for B2C brands that want centralized multi-channel marketing, AI-powered insights, and seamless integrations with ecommerce tools. Its free starter plan and usage-based pricing make it accessible for growing companies. Visit Klaviyo’s site for more details or to sign up for free.
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