Klaviyo is an AI-first CRM built for B2C brands—combining SMS, email, and WhatsApp marketing into one scalable, omnichannel automation platform.
Klaviyo empowers ecommerce and B2C brands to unify SMS, email, and WhatsApp marketing on a single AI-first CRM platform. Designed for retailers and brands seeking growth, Klaviyo stands out with built-in AI agents and advanced customer data unification—enabling truly personalized, omnichannel campaigns.
Klaviyo is an AI-first B2C CRM that unifies customer data, omnichannel marketing, analytics, and customer service tools—enabling brands to automate, personalize, and analyze campaigns across SMS, email, WhatsApp, and more.
B2C brands—including ecommerce stores, retailers, restaurants, and wellness businesses.
Fragmented marketing tools and siloed customer data make it hard for consumer brands to deliver personalized, effective SMS and omnichannel campaigns at scale.
Klaviyo unifies all your customer interactions and data into a single platform—with AI-powered agents and true omnichannel automation—making it easy to increase conversion, retention, and revenue.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"The ability to centralize SMS, email, and WhatsApp marketing makes campaign management much easier."
Verified User
Marketing Agency
"Automated workflows and AI tools help save a lot of time on regular marketing tasks."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate and personalize SMS, WhatsApp, and email marketing campaigns to nurture customer relationships and drive sales.
Coordinate promotions and engagement across multiple channels from a single dashboard.
Aggregate and use behavioral and transactional data to deliver more targeted messaging.
A comprehensive look at the features that make klaviyo stand out.
Automate and personalize SMS campaigns to effectively reach customers on their mobile devices.
→ Boost engagement and conversions with targeted SMS messaging.
Create, automate, and personalize email campaigns.
→ Drive sales and nurture customer relationships through customized email outreach.
Send marketing messages and campaigns via WhatsApp.
→ Expand your reach to customers on WhatsApp with tailored communication.
Run campaigns across email, SMS, WhatsApp, mobile push, and social in one unified platform.
→ Streamline all your marketing activity with centralized management.
Unify customer data into comprehensive, actionable profiles.
→ Unlock deeper personalization and analytics for every customer interaction.
Leverage AI-powered agents for campaign strategy and customer support.
→ Save time and boost campaign performance with AI recommendations and automation.
Advanced segmentation using purchase, behavior, and engagement data.
→ Send more effective, personalized messages to the right audience.
Set up automated marketing workflows triggered by behaviors.
→ Engage customers at the perfect time with relevant messaging.
Dashboards and custom reporting for campaign performance tracking.
→ Easily measure ROI and optimize your marketing efforts.
Customizable templates for SMS and email campaigns.
→ Quickly launch branded, professional campaigns.
Mobile-friendly signup forms to collect customer data.
→ Grow your audience with seamless data capture.
Collect and showcase product reviews for trust and retention.
→ Build social proof and deepen customer loyalty.
Compare your marketing performance against industry standards.
→ Identify growth opportunities and measure success.
Connect klaviyo with your favorite tools and workflows.
Klaviyo provides developer APIs for custom integrations and workflows.
350+ native integrations and connectors for a comprehensive marketing and commerce tech stack.
Integrations centralize all customer interactions and transaction data, enabling more effective SMS, email, and WhatsApp campaigns for ecommerce.
Support is available via email, with a robust knowledge base and active community forums for self-service help on marketing automation and integrations.
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Common questions about klaviyo answered.
Yes, Klaviyo offers a free plan with up to 250 active profiles, 500 email sends per month, and 150 SMS/MMS credits per month.
B2C and ecommerce brands that want to unify SMS, email, and WhatsApp marketing while leveraging AI for better customer insights and automation.
Businesses looking for advanced B2B lead management or requiring live phone/chat support may find limitations.
If you're running an ecommerce store or B2C brand and want to automate SMS and omnichannel marketing using real customer data—with AI assistance—Klaviyo is a top choice. The free plan makes it easy to get started, and the integrated platform helps drive measurable growth. Visit the official site for current reviews and detailed pricing.
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