Klaviyo brings AI-powered CRM, marketing automation, and analytics into a single platform to help consumer brands know and grow their audience.
Klaviyo is an AI-first B2C CRM designed for brands and ecommerce businesses seeking unified data, automation, and omnichannel marketing. Its strengths are deep personalization and built-in AI agents, with highly verified integrations for retail and digital brands. Klaviyo stands out for real-time customer profiles and a marketer-friendly automation platform.
Klaviyo unifies marketing automation, customer service, analytics, and customer data into one AI-first CRM. It automates omnichannel communications across email, SMS, WhatsApp, push, and more, using AI to drive personalized, data-driven engagement and business growth.
B2C brands, ecommerce businesses, retailers, restaurant marketers, wellness companies, and large enterprises.
Helps brands overcome fragmented data and siloed marketing platforms by centralizing customer information and automating communication across channels.
Centralized, AI-powered B2C CRM that unifies marketing, service, analytics, and customer data for seamless, data-driven customer engagement.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Klaviyo's AI and unified data platform make it easy to personalize marketing at scale across email and SMS."
Verified User
Marketing Agency
"Klaviyo centralizes our marketing data and makes omnichannel automation effortless for ecommerce."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Coordinate consistent messaging and automation across email, SMS, WhatsApp, and more from one platform.
Leverage unified customer data to deliver tailored messaging and experiences throughout the buyer lifecycle.
Set up complex automations that scale with advanced segmentation and AI-powered triggers.
Track detailed campaign performance and customer insights in real time with custom dashboards.
A comprehensive look at the features that make klaviyo stand out.
Automate, personalize, and manage email campaigns and flows.
→ Drive retention and conversion with targeted messaging.
Send personalized text/SMS campaigns to segmented audiences.
→ Boost open rates and engagement via direct mobile communication.
Integrate WhatsApp into omnichannel communications.
→ Reach users where they chat most for global engagement.
AI-powered strategist and customer support automation for marketers and shoppers.
→ Reduce manual effort and optimize marketing and support at scale.
Aggregate and unify customer data for segmentation and personalization.
→ Understand and reach your audience with tailored content.
Deliver rich, interactive messages over RCS channels.
→ Stand out with more compelling business messaging experiences.
Send mobile push notifications and spark in-app engagement.
→ Increase app usage and user loyalty.
Advanced audience segmentation using unified data.
→ Reach the right people with personalized offers.
Custom dashboards and performance benchmarking.
→ Measure success and optimize campaigns in real time.
Customizable email and SMS templates, including an HTML builder.
→ Quickly launch stunning, on-brand messages.
Mobile-friendly sign-up and data collection forms.
→ Grow your list and capture richer customer data.
Predict future customer behaviors and campaign results.
→ Turn insights into proactive marketing actions.
Seamlessly connect with 350+ pre-built integrations and open APIs.
→ Easily fit into your existing tech stack and scale workflows.
Manage multiple brands or business accounts from one dashboard.
→ Scale marketing efforts across subsidiaries efficiently.
Collect and showcase product reviews within your customer data platform.
→ Increase trust and bolster conversion rates with social proof.
AI-powered customer service management in one place.
→ Resolve customer issues faster and improve satisfaction.
Connect klaviyo with your favorite tools and workflows.
Offers open APIs and 350+ pre-built integrations for easy connectivity and advanced customization.
Klaviyo Marketplace features over 350 native apps covering ecommerce, payments, analytics, and messaging.
Seamless integrations enable B2C brands to centralize all marketing, data, and service operations for more coherent automation.
Klaviyo provides email-based support, a comprehensive knowledge base, and a vibrant user community for advice and troubleshooting.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo has a Free Plan for up to 250 active profiles and 500 emails sent per month.
B2C companies, ecommerce sites, retailers, and consumer businesses seeking unified AI-driven marketing automation and analytics.
Brands not focused on B2C marketing, or without a need for omnichannel communication, may find other tools more suitable.
Klaviyo is a top choice for B2C brands wanting to centralize marketing, data, and customer service with AI. The platform's open integrations, AI features, and easy automation make it ideal for personalized engagement at scale.
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