klaviyo

Grow Your B2C Business with AI-First CRM and Omnichannel Marketing

Klaviyo unifies marketing, data, and customer service into one platform with powerful AI-driven automation and analytics.

4.5(1,000+ reviews)
10,000+ users
Retail, Ecommerce, Restaurant

TL;DR

Quick Summary

Klaviyo provides B2C brands with an AI-first CRM that unifies data, channels, and customer interactions for seamless marketing automation. Ideal for ecommerce, retail, and other customer-centric businesses, its standout feature is omnichannel campaign orchestration powered by advanced segmentation and built-in AI insights.

What is klaviyo?

What It Does

Klaviyo enables B2C brands to manage personalized marketing, integrate customer data, automate campaigns, and provide customer support through email, SMS, WhatsApp, and more, all powered by AI insights.

Who It's For

B2C brands in retail, ecommerce, restaurants, and wellness sectors seeking unified, data-driven marketing and customer engagement solutions.

Problem It Solves

Fragmented marketing and customer data across multiple platforms make it hard to deliver personalized, effective campaigns at scale.

Value Proposition

An all-in-one, AI-first CRM that unifies customer profiles and channels to empower B2C brands with automated, omnichannel engagement and actionable insights.

Reviews & Ratings

See what users are saying about klaviyo across major review platforms.

G2

4.5

1,000 reviews

Capterra

4.4

800 reviews

GetApp

4.3

600 reviews

Trustpilot

4

500 reviews

What Users Love

    Areas for Improvement

      "Automating campaigns across email and SMS in a single platform makes our workflows much more efficient."

      V

      Verified User

      Marketing Agency

      "Combining real-time customer profiles with marketing automation helps us deliver more personalized messages."

      V

      Verified User

      Tech Company

      Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.

      Who Uses klaviyo?

      Discover if klaviyo is the right fit for your team, company, and industry.

      Customer Profiles

      • Retail marketing teams
      • Ecommerce brand managers
      • Restaurant marketers
      • Wellness business owners

      Company Sizes

      • Small businesses
      • Midsize brands
      • Scaling B2C companies

      Industries

      • Retail
      • Ecommerce
      • Restaurant
      • Wellness

      Common Use Cases

      Personalized Email Marketing

      Automate and send targeted email campaigns to segmented audiences.

      SMS and WhatsApp Campaigns

      Engage customers with timely text and WhatsApp promotions.

      Unified Customer Analytics

      Analyze customer behaviors and preferences across channels for better decision-making.

      Omnichannel Campaign Orchestration

      Coordinate messaging and campaigns seamlessly via email, SMS, WhatsApp, and mobile push.

      Customer Service and Support

      Manage support requests and assist shoppers with AI-powered agents.

      Key Features

      What You Get with klaviyo

      A comprehensive look at the features that make klaviyo stand out.

      Email Marketing

      Create and automate targeted, personalized email campaigns.

      Reach customers with relevant content to boost engagement and sales.

      SMS Marketing

      Send and automate SMS/MMS campaigns.

      Connect instantly with customers on their phones.

      WhatsApp Marketing

      Send marketing messages via WhatsApp.

      Leverage a popular global messaging platform for customer outreach.

      RCS for Business

      RCS messaging channel for marketing.

      Engage mobile users with rich, interactive messaging experiences.

      Mobile App Marketing

      Engage customers through mobile push notifications.

      Drive timely offers and updates directly to users' devices.

      Segmentation

      Advanced customer segmentation at scale.

      Deliver highly relevant communications to niche audience segments.

      AI Insights & Predictive Analytics

      Predict customer behavior and optimize campaigns using AI.

      Improve ROI by anticipating customer needs.

      Unified Customer Profiles

      Centralized, real-time customer profiles with cross-channel data.

      Understand and track customer journeys across every touchpoint.

      Marketing Automation (Flows)

      Automate multi-channel marketing flows triggered by real-time events.

      Save time and provide timely communications based on customer actions.

      Campaign Reporting & Benchmarks

      Custom dashboards, reporting, and performance benchmarks.

      Measure, optimize, and compare campaign performance at a glance.

      Composer (Beta)

      Advanced email/SMS template builder.

      Quickly create professional communications with customizable templates.

      Apps & Integrations

      350+ native integrations plus robust APIs for tech stack connectivity.

      Easily connect Klaviyo to your ecommerce, analytics, and CRM tools.

      Customer Agent

      AI-powered support and sales agent for shoppers.

      Provide instant assistance and personalized recommendations to customers.

      Marketing Agent

      AI agent assisting marketers with strategy and execution.

      Accelerate campaign planning and execution with AI support.

      Customer Hub/Helpdesk

      Centralized support hub for customer service teams.

      Streamline and organize support interactions for a better customer experience.

      Ready to experience these features?

      Start Your Free Trial

      Integrations & Ecosystem

      Connect klaviyo with your favorite tools and workflows.

      Popular Integrations

      Shopify
      Payment providers
      CRMs
      Analytics tools
      Messaging platforms
      Klaviyo ChatGPT app
      Klaviyo Claude Connector
      Klaviyo MCP

      API Access

      Robust APIs to connect Klaviyo with your tech stack; check official documentation for details.

      Ecosystem

      Over 350 native integrations available through the Klaviyo App Marketplace.

      Why It Matters

      Integrations allow brands to unify customer data, sync channels, and automate marketing experiences across platforms.

      Customer Support

      Support is provided via email, with self-serve knowledge base and a community forum for additional resources.

      Live Chat
      Email Support
      Phone Support
      Knowledge Base
      Community Forum
      Enterprise SLA

      klaviyo Alternatives

      Explore other options and see how klaviyo compares.

      Related Categories

      FAQs

      Frequently Asked Questions

      Common questions about klaviyo answered.

      The Klaviyo Affiliate Program allows partners and agencies to earn commissions by referring new customers to Klaviyo's B2C CRM platform.

      Final Verdict

      Is klaviyo Right for You?

      Best For

      B2C brands, especially in retail, ecommerce, restaurants, and wellness, that need unified data, automation, and multi-channel marketing tools.

      Not Ideal For

      Companies that require offline channel management, industry-specific compliance features, or advanced phone-based customer support may find limitations.

      Klaviyo is a robust, AI-first CRM platform with deep omnichannel marketing capabilities and advanced customer segmentation, well-suited for B2C brands looking to automate and personalize communications efficiently. The free plan and broad integration support make it accessible for growing businesses. Consider signing up for the affiliate program if you're a partner seeking to introduce industry-leading marketing technology to your clientele.

      Start your Klaviyo Affiliate Program application

      Disclosure: This page may contain affiliate links. We may earn a commission at no extra cost to you.