Klaviyo is an AI-first CRM that unifies email, SMS, WhatsApp, and more—helping B2C brands automate marketing flows, analytics, and customer service under one roof.
Klaviyo is an AI-powered B2C CRM that lets brands automate omnichannel marketing across email, SMS, WhatsApp, and more—all on one unified data platform. Tailored for ecommerce and growing B2C companies, its automation tools and integrations help businesses deeply personalize campaigns and scale their customer relationships.
Klaviyo brings together marketing automation, analytics, and customer service for B2C brands in a single AI-powered CRM—allowing you to automate personalized campaigns across email, SMS, WhatsApp, mobile, and more.
B2C brands, ecommerce businesses, retailers, restaurants, wellness companies, and enterprises looking to unify and automate customer engagement.
Fragmented marketing channels and customer data make it hard to deliver personalized, automated campaigns at scale.
Klaviyo empowers B2C teams to unify their customer data and marketing channels, automate personalized messaging, and drive revenue growth—all with enterprise-grade scalability and AI-driven insights.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Automating all our campaigns across email and SMS in Klaviyo has saved time and improved our customer engagement."
Verified User
Marketing Agency
"With Klaviyo's unified data platform, we can personalize messaging on multiple channels without juggling different tools."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate targeted, personalized email campaigns for better customer engagement.
Send personalized texts and WhatsApp messages to drive action and nurture leads.
Centralize and segment customer data to deliver timely, relevant messaging across all channels.
Orchestrate integrated campaigns spanning email, SMS, WhatsApp, mobile notifications, and more.
Leverage AI-powered analytics to create dynamic, effective audience segments for campaigns.
A comprehensive look at the features that make klaviyo stand out.
Send targeted, personalized email campaigns.
→ Reach customers with tailored content for higher open and conversion rates.
Create and send personalized SMS campaigns.
→ Engage customers directly on their phones at critical moments.
Send marketing messages via WhatsApp.
→ Tap into high-engagement messaging for global audiences.
Send rich communication service messages.
→ Deliver interactive, media-rich messages for deeper engagement.
Engage via mobile app notifications.
→ Retain users and drive app actions with automated push messages.
Run campaigns over social channels.
→ Reach customers where they spend time, for brand consistency.
Visual campaign composer/editor.
→ Easily design and launch campaigns without coding.
AI strategist and assistant for marketers.
→ Automate marketing decisions and get expert tips instantly.
AI-powered support and sales agent.
→ Offer real-time answers and support 24/7 to customers.
Centralized tool for support/service interactions.
→ Streamline all customer assistance in one place.
Analyze marketing campaign results.
→ Measure what's working and optimize your strategy.
Centralize customer, product, and interaction data.
→ Power advanced segmentation and rich personalization.
Advanced audience targeting.
→ Send the right message to the right people at the right time.
AI delivers insights and predictions.
→ Forecast results and maximize campaign ROI.
Collect and display product reviews.
→ Build trust and inform campaigns with real customer feedback.
Connect with 350+ apps and platforms.
→ Unify marketing stack and increase automation flexibility.
Automate marketing and customer journeys.
→ Trigger personalized messaging at every customer touch point automatically.
Reusable email and SMS templates.
→ Accelerate campaign creation and maintain consistency.
Custom, mobile-friendly signup/web forms.
→ Grow your audience and collect high-quality leads.
Custom reports and dashboards.
→ Track performance and see how you stack up against peers.
Manage multiple brands/accounts.
→ Simplify operations for agencies or holders of multiple stores/brands.
Connect klaviyo with your favorite tools and workflows.
Robust APIs and 350+ turnkey integrations connect Klaviyo to your ecommerce, analytics, and communication stack.
Klaviyo App Marketplace offers 350+ prebuilt integrations including major commerce and analytics tools.
Unifying your data across systems makes it easy to automate the entire customer journey and segment audiences for omnichannel outreach.
Support is provided through email, with an extensive knowledge base and active community available for self-guided help and troubleshooting.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo offers a free plan for up to 250 active profiles and limited monthly emails/SMS.
B2C companies, ecommerce stores, and retail brands who want to unify, automate, and personalize marketing across multiple channels.
Organizations seeking a B2B-focused CRM, or those needing voice/call support or deep B2B sales pipeline features.
Klaviyo stands out for its AI-driven automation and broad omnichannel reach, making it particularly effective for consumer-facing brands that want to grow through personalized experiences. Its unified data platform and 350+ integrations help businesses automate and optimize every aspect of the marketing journey from one place.
Start automating your omnichannel marketing flows with Klaviyo todayDisclosure: This page may contain affiliate links. We may earn a commission at no extra cost to you.