Klaviyo unifies marketing, service, analytics, and customer data—empowering ecommerce businesses to personalize every interaction.
Klaviyo offers B2C ecommerce brands powerful API integrations, robust marketing automation, and unified customer data. Retailers and ecommerce businesses benefit from easy omnichannel messaging and AI-driven insights—all in a single platform.
Klaviyo is an AI-first B2C CRM platform delivering email, SMS, WhatsApp, and app marketing automation, analytics, customer segmentation, and data integration—built to help brands unify and activate their data across marketing and support channels.
B2C brands such as retail, ecommerce, restaurant, and wellness businesses seeking personalized, automated, omnichannel marketing powered by unified customer data.
Lack of unified customer profiles and fragmented messaging prevent ecommerce businesses from delivering personalized experiences at scale.
Klaviyo streamlines customer data, integrates seamlessly with leading ecommerce tools, and powers AI-driven marketing so brands can increase engagement, sales, and customer value.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Setting up automations and segmenting customers is straightforward with Klaviyo's integrations."
Verified User
Marketing Agency
"Having unified data from API-connected apps makes launching personalized campaigns much faster."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Send targeted, data-driven campaigns and automations for different customer segments.
Engage shoppers across mobile channels with tailored messaging driven by customer behavior.
Coordinate outreach across email, SMS, WhatsApp, RCS, and push with unified data and triggers.
Analyze data from 350+ integrations to build actionable customer segments and optimize performance.
Automate follow-ups, abandoned cart flows, and personalized journeys using real-time data integrations.
Support teams leverage unified profiles and centralized helpdesk for faster resolutions.
A comprehensive look at the features that make klaviyo stand out.
Create and automate targeted, personalized email campaigns.
→ Drive engagement and revenue through relevant messaging.
Send and automate SMS/MMS campaigns.
→ Reach customers instantly on their preferred mobile devices.
Send marketing messages via WhatsApp.
→ Expand reach to customers on WhatsApp with personalized offers.
RCS messaging channel for marketing.
→ Enable rich-media marketing on supported carriers.
Engage customers through mobile push notifications.
→ Prompt immediate actions and retention through app notifications.
Advanced customer segmentation at scale.
→ Deliver targeted marketing to precise audience groups.
Predict customer behavior and optimize campaigns using AI.
→ Improve conversions with actionable, data-driven insights.
Centralized, real-time customer profiles with cross-channel data.
→ Get a 360° view of each shopper for cohesive marketing and support.
Automate multi-channel marketing flows triggered by real-time events.
→ Save time and boost efficiency with intelligent automations.
Custom dashboards, reporting, and performance benchmarks.
→ Measure KPIs and compare campaign impact with industry standards.
Advanced email/SMS template builder.
→ Quickly create branded messages without coding.
350+ native integrations plus robust APIs for tech stack connectivity.
→ Connect all your ecommerce tools for seamless data flow.
AI-powered support and sales agent for shoppers.
→ Scale customer support and increase conversions autonomously.
AI agent assisting marketers with strategy and execution.
→ Accelerate marketing operations with automated recommendations.
Centralized support hub for customer service teams.
→ Streamline support workflows and resolution times.
Connect klaviyo with your favorite tools and workflows.
Robust APIs for connecting custom storefronts, apps, and tech stack elements. 350+ apps in the Klaviyo App Marketplace.
Klaviyo offers 350+ native integrations via its App Marketplace, connecting with ecommerce, analytics, CRM, payment, and messaging tools.
API and native integrations ensure ecommerce businesses centralize customer data, automate workflows, and orchestrate omnichannel marketing.
Support is available via email, plus a comprehensive knowledge base and active community resources for troubleshooting and peer advice.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo has a free plan with up to 250 active profiles, 500 email sends per month, and 150 SMS/MMS credits.
DTC brands, ecommerce operators, retailers, restaurants, and wellness businesses seeking scalable, data-driven marketing automation with unified customer profiles.
Businesses needing phone or live chat support, or exclusively B2B operations, may not find Klaviyo a perfect fit.
Klaviyo is a leading option for B2C ecommerce businesses prioritizing cross-channel personalization, unified data, and robust API integrations. Brands benefit from powerful automation, built-in AI, and reliable connectivity to top ecommerce tools. For best results, explore Klaviyo's API and integration options to maximize your reach and efficiency.
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