Klaviyo unifies marketing, analytics, and customer service for B2C brands across email, SMS, WhatsApp, and more.
Klaviyo is an AI-first CRM designed for B2C brands to drive growth by unifying marketing automation, analytics, and customer service into one platform. Retailers, ecommerce stores, restaurants, and wellness businesses benefit from omnichannel communication, advanced segmentation, and AI-powered insights. Standout capabilities include real-time unified customer profiles and multi-channel campaign orchestration with 350+ native integrations.
Klaviyo centralizes marketing automation, analytics, customer data, and service in a single platform to enable personalized, omnichannel engagement for B2C brands.
B2C brands including retail, ecommerce, restaurants, and wellness businesses.
Fragmented customer data, siloed marketing channels, and limited automation that hinder effective customer engagement and growth.
AI-powered, unified CRM for marketers and customer service teams, delivering smarter omnichannel campaigns and seamless customer experiences from one platform.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Klaviyo's omnichannel capabilities help us reach customers effectively across email, SMS, and WhatsApp."
Verified User
Marketing Agency
"The platform's segmentation and automation features make targeting much easier for our team."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
B2C brands create and send targeted, automated email campaigns tailored to customer segments.
Engage customers instantly via SMS/MMS and WhatsApp messages to drive conversions.
Advanced segmentation to analyze behavior and deliver relevant campaigns.
Automate omnichannel flows triggered by real-time customer events.
A comprehensive look at the features that make klaviyo stand out.
Create and automate targeted, personalized email campaigns.
→ Grow engagement with messaging tailored to each customer segment.
Send and automate SMS/MMS campaigns.
→ Reach customers instantly on their preferred device.
Send marketing messages via WhatsApp.
→ Tap into a global, highly responsive channel.
RCS messaging channel for marketing.
→ Enable rich, interactive mobile messaging experiences.
Engage customers through mobile push notifications.
→ Drive app retention and direct engagement.
Advanced customer segmentation at scale.
→ Deliver relevant messages to specific audience groups.
Predict customer behavior and optimize campaigns using AI.
→ Improve ROI by anticipating and acting on customer needs.
Centralized, real-time customer profiles with cross-channel data.
→ Empower personalization with a complete view of every customer.
Automate multi-channel marketing flows triggered by real-time events.
→ Scale personalized communications without manual work.
Custom dashboards, reporting, and performance benchmarks.
→ Analyze performance and benchmark against peers.
Advanced email/SMS template builder.
→ Design branded communications faster and more efficiently.
350+ native integrations plus robust APIs for tech stack connectivity.
→ Connect Klaviyo to all your key business systems.
AI-powered support and sales agent for shoppers.
→ Deliver instant, scalable customer support.
AI agent assisting marketers with strategy and execution.
→ Boost productivity and marketing strategy execution.
Centralized support hub for customer service teams.
→ Resolve customer issues efficiently from one place.
Connect klaviyo with your favorite tools and workflows.
Klaviyo provides robust APIs for customized integrations and advanced workflows.
Access to 350+ apps in the Klaviyo App Marketplace from ecommerce, analytics, communications, and marketing technology categories.
Integrations allow businesses to seamlessly connect Klaviyo to their key commerce, data, and messaging tools for a fully unified customer experience.
Support options include email, a comprehensive knowledge base, and an active community for self-service and peer support.
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Common questions about klaviyo answered.
Klaviyo is an AI-first B2C CRM platform combining marketing automation, analytics, and customer data into one solution for omnichannel engagement.
B2C brands of any size looking to consolidate customer data, automate multi-channel campaigns, and drive growth with advanced segmentation and AI-driven insights.
Organizations seeking B2B-specific sales automation or those needing live chat or phone-based support may find limitations.
Klaviyo is a leading choice for B2C customer engagement, offering extensive channel coverage, unified profiles, and powerful AI features tailored to retail, ecommerce, and similar industries. Its user-friendly automation and rich integrations make it easy to drive effective, personalized campaigns. Visit the official Klaviyo website for the most current pricing details.
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