Klaviyo unifies your marketing, customer data, and automation—across RCS, WhatsApp, SMS, email, and more—in one CRM platform built for B2C brands.
Klaviyo is an AI-first CRM designed for B2C brands seeking unified marketing and customer engagement. It excels at omnichannel messaging—especially RCS, WhatsApp, SMS, and email—powered by AI for advanced personalization and analytics. Ideal for ecommerce and retail businesses aiming for data-driven growth.
Klaviyo unifies omnichannel communications (including RCS, WhatsApp, SMS, email, and push notifications), customer data, and automation tools in a single AI-first CRM platform for B2C brands.
B2C brands, ecommerce businesses, retail, restaurant marketing teams, wellness industry players, and enterprises.
Businesses struggle with siloed customer data and disconnected communication channels. Klaviyo solves this by unifying messaging and analytics for more effective, personalized marketing.
Klaviyo centralizes your marketing, analytics, service, and customer data, uses AI agents for automation, and delivers omnichannel engagement to drive growth and maximize every interaction.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Klaviyo streamlines communicating with customers across multiple platforms from one place."
Verified User
Marketing Agency
"It's easier to personalize our messages and automate responses leveraging unified customer data."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Engage customers across RCS, SMS, email, WhatsApp, and mobile push for consistent brand experience.
Trigger communications and campaigns based on customer behaviors using AI and unified data.
Segment audiences and deliver data-driven, personalized messages to increase engagement and sales.
Monitor campaigns and benchmark performance across all channels in one dashboard.
Automate support inquiries and shopper engagement with AI agents.
A comprehensive look at the features that make klaviyo stand out.
Send rich media and interactive messages via Rich Communication Services.
→ Enables more engaging, modern conversations with customers on Android devices.
Communicate with your audience over WhatsApp as part of marketing workflows.
→ Expands your reach through a popular, real-time messaging channel.
Send targeted, personalized SMS/MMS marketing messages.
→ Reach customers instantly with high open rates and response rates.
Create, automate, and personalize branded emails and flows.
→ Drive retention and conversions with impactful email campaigns.
Leverage AI-powered agents for customer support and marketing automation.
→ Increase efficiency and personalize experiences, both for marketers and customer inquiries.
Centralize and unify customer data for deeper segmentation and personalization.
→ Enables more effective targeting and higher ROI on campaigns.
Create advanced audience segments from unified data.
→ Deliver the right message to the right person at the right time.
Access dashboards and benchmark campaign performance.
→ Gain actionable insights to optimize marketing strategies.
Utilize customizable templates for email and SMS with a built-in HTML builder.
→ Accelerate campaign creation while maintaining brand consistency.
Capture leads and customer data with mobile-friendly forms.
→ Grow your list and enrich customer profiles seamlessly.
Forecast customer behaviors and marketing outcomes.
→ Refine strategies with data-driven predictions for smarter marketing.
Connect with 350+ apps and use APIs for further customization.
→ Ensure Klaviyo fits seamlessly with your tech stack and business processes.
Manage multiple accounts under one umbrella.
→ Easily scale marketing operations across brands or clients.
Collect and display customer product reviews.
→ Build trust and enrich profiles for better personalization.
AI-driven customer support and sales from one platform.
→ Boost customer satisfaction and streamline service operations.
Connect klaviyo with your favorite tools and workflows.
Klaviyo offers developer-friendly APIs and 350+ pre-built integrations for seamless connectivity.
Access a marketplace of over 350 ready-to-use integrations with leading ecommerce, messaging, and analytics solutions.
Integrations ensure Klaviyo works with your current tools, enabling unified customer data and messaging automation across platforms.
Support is available via email, extensive knowledge base resources, and a user community.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
RCS (Rich Communication Services) messaging in Klaviyo allows businesses to send rich, interactive messages to customers' Android devices as part of omnichannel campaigns.
B2C brands, ecommerce stores, retailers, restaurants, and wellness companies looking for advanced omnichannel messaging, unified customer data, and AI-powered marketing automation.
Businesses that require phone or live chat support, or non-B2C organizations with limited focus on marketing automation.
Klaviyo stands out as an AI-first CRM platform, making omnichannel marketing—especially RCS, WhatsApp, and SMS—seamless for modern B2C brands. If you need powerful segmentation, automation, and unified data tailored for retail and ecommerce, Klaviyo is a leading solution to consider.
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