klaviyo

Unify Mobile Push, SMS, and Email for Smarter App Marketing

Klaviyo empowers B2C brands to deliver automated push notifications, SMS, and omnichannel campaigns with AI-driven insights and unified customer profiles.

4.5(1,000+ reviews)
10,000+ users
Ecommerce, Retail, Restaurants

TL;DR

Quick Summary

Klaviyo is an AI-first CRM built for B2C brands, combining marketing automation, analytics, and customer service into a unified platform. It enables businesses to engage customers across mobile push, SMS, WhatsApp, and email with personalized, automated campaigns. Ideal for ecommerce, retail, and lifestyle brands looking to unify customer data and grow through smarter omnichannel marketing.

What is klaviyo?

What It Does

Klaviyo unifies marketing automation, analytics, customer service, and a customer data platform to engage customers across email, SMS, WhatsApp, mobile push notifications, and more—all in a single AI-first platform.

Who It's For

B2C brands, ecommerce businesses, retailers, restaurant marketers, wellness companies, and enterprises seeking omnichannel customer engagement.

Problem It Solves

Disjointed marketing channels and siloed customer data make it hard to deliver timely, relevant mobile app notifications and personalized messaging.

Value Proposition

Klaviyo connects all channels, data, and automation with AI-powered insights, so brands can trigger real-time, personalized push notifications and campaigns that drive retention and growth.

Reviews & Ratings

See what users are saying about klaviyo across major review platforms.

G2

4.5

1,000 reviews

Capterra

4.4

800 reviews

GetApp

4.3

600 reviews

Trustpilot

4

500 reviews

What Users Love

    Areas for Improvement

      "It's easy to send personalized notifications and reach customers on their preferred channel."

      V

      Verified User

      Marketing Agency

      "The unified platform makes managing mobile app and email marketing much more efficient."

      V

      Verified User

      Tech Company

      Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.

      Who Uses klaviyo?

      Discover if klaviyo is the right fit for your team, company, and industry.

      Customer Profiles

      • B2C marketers
      • Ecommerce managers
      • Retail marketing teams
      • Customer service agents

      Company Sizes

      • Small businesses
      • Medium-sized brands
      • Enterprises

      Industries

      • Ecommerce
      • Retail
      • Restaurants
      • Wellness
      • Enterprise B2C

      Common Use Cases

      Mobile App Marketing

      Deliver targeted push notifications and in-app messages to drive mobile engagement and repeat purchases.

      Omnichannel Campaigns

      Orchestrate automated workflows across email, SMS, WhatsApp, and mobile push for unified customer experiences.

      Key Features

      What You Get with klaviyo

      A comprehensive look at the features that make klaviyo stand out.

      Mobile App Marketing

      Deliver mobile push notifications and in-app engagement.

      Boost app engagement and customer retention with timely, relevant messages.

      Email Marketing

      Create, automate, and personalize email campaigns and flows.

      Nurture customer relationships across the customer journey.

      SMS Marketing

      Send targeted, personalized text (SMS/MMS) messages to customers.

      Engage customers with direct, high-visibility communications.

      WhatsApp Marketing

      Engage customers via WhatsApp as part of omnichannel campaigns.

      Reach global audiences on a trusted messaging platform.

      Customer Data Platform

      Centralizes and unifies customer data for segmentation and personalization.

      Ensure every interaction is informed by real-time, unified profiles.

      AI Agents (K:AI)

      AI-powered marketing strategist and customer support agent automation.

      Automate recommendations and support for both marketers and customers.

      Segmentation

      Advanced audience segmentation based on unified data.

      Target the right users at the right time with precision.

      Analytics and Reporting

      Custom dashboards and performance benchmarking.

      Measure and optimize cross-channel marketing effectiveness.

      Templates

      Customizable email and SMS templates with HTML builder.

      Accelerate campaign creation with proven, editable designs.

      Web Forms

      Mobile-friendly signup forms and customer data collection.

      Grow your subscriber base and enhance data collection.

      AI Predictive Analytics

      Predictive analytics for customer behaviors and marketing optimization.

      Anticipate needs and boost ROI with actionable insights.

      Integrations & APIs

      Pre-built integrations and APIs for tech stack connectivity.

      Connect with ecommerce, analytics, payment, and messaging platforms seamlessly.

      Portfolio (Multi-account Management)

      Manage multiple accounts and scale strategies.

      Streamline operations for agencies and large organizations.

      Reviews

      Collect and display product reviews to enrich profiles.

      Leverage social proof to improve marketing and sales.

      Helpdesk & Customer Hub

      AI-driven customer service solution for support and sales.

      Provide fast, personalized support within your marketing platform.

      Ready to experience these features?

      Start Your Free Trial

      Integrations & Ecosystem

      Connect klaviyo with your favorite tools and workflows.

      Popular Integrations

      Shopify
      350+ pre-built apps
      payment providers
      CRMs
      analytics tools
      messaging platforms
      Klaviyo ChatGPT app
      Klaviyo Claude Connector
      Klaviyo MCP

      API Access

      Connect programmatically to automate and extend platform capabilities with Klaviyo’s robust APIs.

      Ecosystem

      Access over 350 native integrations via the Klaviyo Marketplace covering ecommerce, payments, analytics, and more.

      Why It Matters

      Integrations enable seamless syncing of customer data and automated workflows, crucial for real-time mobile push personalization in omnichannel strategies.

      Customer Support

      Klaviyo provides email support along with knowledge base resources and a user community for troubleshooting and peer advice.

      Live Chat
      Email Support
      Phone Support
      Knowledge Base
      Community Forum
      Enterprise SLA

      klaviyo Alternatives

      Explore other options and see how klaviyo compares.

      Popular Comparisons

      klaviyo vs Real Competitor 1klaviyo vs Real Competitor 2

      Related Categories

      Marketing AutomationEmail MarketingMobile App Marketing
      FAQs

      Frequently Asked Questions

      Common questions about klaviyo answered.

      Yes, Klaviyo delivers mobile push notifications and in-app engagement as part of its omnichannel marketing capabilities.

      Final Verdict

      Is klaviyo Right for You?

      Best For

      B2C brands, ecommerce, retail, and marketing teams looking to unify data and automate omnichannel campaigns—including mobile push—for personalized customer engagement.

      Not Ideal For

      Organizations focused solely on B2B marketing or requiring on-premise solutions may find Klaviyo less suitable.

      Klaviyo stands out for B2C marketers seeking a unified, AI-driven approach to push notifications, app engagement, and data-powered automation. If your organization values deep integrations and omnichannel personalization for your mobile app and beyond, Klaviyo is a strong choice. For the most up-to-date reviews and pricing, consult the official website.

      Start for Free with Klaviyo

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