Klaviyo centralizes your customer data and automates omnichannel marketing for B2C brands, helping retailers deliver personalized experiences and drive revenue.
Klaviyo is an AI-first CRM and customer data platform designed for B2C brands and retailers seeking to unify data and automate omnichannel marketing. Its standout feature is seamless integration of marketing automation, analytics, and customer service, empowering businesses to create lasting customer relationships and grow faster. Ideal for ecommerce and retail teams aiming for advanced personalization across email, SMS, WhatsApp, and more.
Klaviyo unifies marketing automation, analytics, customer service, and a data platform, enabling B2C retailers to manage omnichannel campaigns, segment audiences, and deliver personalized customer experiences across email, SMS, WhatsApp, and more.
Targeted at B2C brands, ecommerce businesses, retailers, restaurant marketing teams, wellness companies, and enterprises.
Retailers struggle to unify data across channels and create relevant, personalized engagement at scale. Klaviyo solves this by combining data, automation, and AI-driven insights in a single solution.
Klaviyo gives retailers a real-time, unified customer view and the tools to automate, analyze, and optimize campaigns—empowering growth through every customer interaction.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Omnichannel marketing is so much simpler with Klaviyo—they bring all our data and campaigns into one system."
Verified User
Marketing Agency
"We appreciate how Klaviyo saves our team hours on segmentation and analytics, letting us hyper-target our retail customers."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate and personalize email campaigns across the customer lifecycle
Reach customers instantly with SMS and WhatsApp messages
Aggregate customer, product, and interaction data for actionable insights
Coordinate touchpoints across email, mobile, and social channels
Build targeted audience segments for campaign optimization
Leverage AI-powered chat for support and sales
A comprehensive look at the features that make klaviyo stand out.
Send targeted, personalized email campaigns.
→ Drive higher engagement and conversions with personalized messaging.
Create and send personalized SMS campaigns.
→ Reach customers instantly on their mobile devices.
Send marketing messages via WhatsApp.
→ Connect with global customers through a popular messaging app.
Send rich communication service messages.
→ Deliver interactive, media-rich communications beyond standard SMS.
Engage with customers via mobile app notifications.
→ Increase app engagement and customer loyalty.
Run marketing campaigns over social channels.
→ Expand reach and engagement across key social platforms.
Visual campaign composer/editor.
→ Quickly design and launch professional marketing campaigns.
AI strategist and assistant for marketers.
→ Leverage AI to optimize strategy and campaign results.
AI support and sales representative for shoppers.
→ Automate customer service and increase sales efficiency.
Centralized tool for support/service interactions.
→ Streamline support and deliver consistent customer experiences.
Analyze results of marketing campaigns.
→ Gain insights to improve campaign effectiveness.
Combine and centralize customer, product, and interaction data.
→ Enable more accurate targeting and holistic customer understanding.
Create advanced audience segments for targeting.
→ Unlock deeper personalization across all channels.
Use AI to deliver insights and predictions for campaign optimization.
→ Proactively refine strategies based on data-driven forecasts.
Collect and display product reviews to inform campaigns and build trust.
→ Increase conversion rates with social proof.
Connect with 350+ apps and platforms, including ecommerce, payments, and analytics.
→ Streamline operations and enrich customer profiles.
Automate marketing messages and customer journeys.
→ Save time and deliver timely, relevant outreach at every touchpoint.
Email and SMS templates for faster campaign creation.
→ Increase efficiency and maintain brand consistency.
Custom, mobile-friendly signup/web forms for data collection.
→ Grow your audience and enhance data quality.
Custom reports, dashboards, and performance benchmarking.
→ Track performance and measure ROI easily.
Manage multiple brands or accounts from one place.
→ Ideal for agencies or retailers with multiple storefronts.
Connect klaviyo with your favorite tools and workflows.
Klaviyo offers APIs for custom integrations and advanced data workflows. See official documentation.
350+ integrations via the Klaviyo App Marketplace covering ecommerce, payments, analytics, and messaging solutions.
Integrations allow retailers to sync all customer and transaction data in one place, enabling better segmentation, automation, and truly personalized marketing.
Klaviyo offers customer support via email, along with a robust knowledge base and community forums for self-service and peer support.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo's free plan includes up to 250 active profiles, 500 monthly email sends, and 150 SMS/MMS credits.
B2C brands, ecommerce retailers, restaurants, wellness companies, and enterprises seeking unified customer data and omnichannel marketing automation.
Businesses focused solely on B2B sales or requiring advanced phone/chat support may need to consider alternatives.
Klaviyo stands out for retailers and B2C brands wanting a powerful AI-driven CRM with unified customer data and robust automation across email, SMS, WhatsApp, and more. With a generous free plan, user-friendly automation, and deep integrations, it's highly recommended for growing retail businesses wanting efficient, data-driven marketing.
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