Klaviyo is the AI-first CRM that lets B2C brands engage customers with data-driven SMS, MMS, email, and WhatsApp campaigns—all from one unified platform.
Klaviyo is an AI-first B2C CRM that enables brands to launch, automate, and optimize SMS and MMS campaigns alongside email, WhatsApp, and other channels. Designed for B2C, ecommerce, and retail marketers, Klaviyo stands out for its powerful data unification, segmentation, and AI-driven automation that make omnichannel marketing straightforward and impactful.
Klaviyo unifies marketing automation, customer service, analytics, and customer data to enable brands to create, automate, and personalize omnichannel campaigns—including SMS, MMS, email, and WhatsApp.
B2C brands, ecommerce retailers, restaurant marketers, wellness businesses, and enterprise marketers seeking centralized, AI-driven customer engagement.
Managing fragmented customer communications and data across multiple channels leads to missed opportunities and inefficient marketing.
With Klaviyo, businesses can centralize customer data, automate campaign workflows, and reach customers on their preferred channels for greater engagement and revenue lift.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Klaviyo makes it easy to set up SMS and MMS campaigns that tie seamlessly with our email marketing."
Verified User
Marketing Agency
"The unified data and automation make segmenting audiences for SMS simple and effective."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Quickly launch, personalize, and automate SMS and MMS marketing flows for targeted outreach.
Combine SMS, email, WhatsApp, and push notifications into coordinated, data-driven campaigns.
Segment your audience based on unified customer data for higher engagement.
A comprehensive look at the features that make klaviyo stand out.
Send targeted, personalized text (SMS/MMS) messages to customers.
→ Engage audiences instantly and deliver timely offers right to their phones.
Advanced audience segmentation based on unified data.
→ Reach the right customers with messages tailored to their behaviors and preferences.
AI-powered marketing strategist and customer support agent automation for marketers and shoppers.
→ Enhance productivity with automated insights and customer interactions.
Custom dashboards and performance benchmarking.
→ Track SMS/MMS campaign results and optimize performance for greater ROI.
Centralizes and unifies customer data for segmentation and personalization.
→ Eliminate data silos and create in-depth customer profiles that power your campaigns.
Create, automate, and personalize email campaigns and flows.
→ Combine SMS with email for a coordinated omnichannel marketing experience.
Customizable email and SMS templates with HTML builder.
→ Launch professional campaigns faster with ready-to-use templates.
Pre-built integrations and APIs for tech stack connectivity.
→ Sync Klaviyo with your ecommerce, analytics, or payment platforms for efficiency.
AI-driven customer service solution for support and sales.
→ Support customers quickly while collecting feedback for better marketing.
Connect klaviyo with your favorite tools and workflows.
Offers pre-built integrations and APIs for connecting third-party apps, including major ecommerce and analytics platforms.
350+ pre-built apps in the Klaviyo Marketplace facilitate connections with ecommerce, payments, messaging, and analytics tools.
For SMS/MMS campaigns, integrations ensure cross-channel data sync, better targeting, and coordinated customer messaging.
Support via email, an extensive knowledge base, and a user community are available for troubleshooting, onboarding, and campaign best practices.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo enables brands to send targeted and personalized SMS and MMS campaigns alongside other channels.
B2C brands, ecommerce, retail, restaurants, and wellness businesses looking to centralize, automate, and optimize omnichannel messaging—especially for SMS and MMS.
Organizations requiring advanced B2B account-based workflows or teams needing phone-based support will find Klaviyo less suited to those needs.
Klaviyo is a robust choice for B2C marketing teams aiming for data-driven, automated SMS and MMS campaigns with seamless integration to email and other channels. Its strong segmentation, native integrations, and AI automation offer significant advantages for growth-focused brands.
Get started with Klaviyo for SMS & MMS campaignsDisclosure: This page may contain affiliate links. We may earn a commission at no extra cost to you.