Klaviyo is the AI-first B2C CRM that centralizes marketing, analytics, and customer data for brands to create seamless omnichannel experiences.
Klaviyo is an AI-first CRM platform built for B2C brands, enabling seamless unification of customer data across channels for smarter marketing automation. Ideal for ecommerce, retail, and other B2C industries, it stands out with a robust data platform, omnichannel outreach, and advanced AI-powered analytics.
Klaviyo unifies marketing automation, analytics, customer service, and a built-in data platform into a single solution, enabling brands to manage omnichannel campaigns and optimize customer relationships.
B2C brands, ecommerce businesses, retail, restaurant marketing teams, wellness brands, and enterprise marketers.
Fragmented customer data complicates targeted marketing, customer engagement, and makes it difficult to get a unified view of customer interactions. Klaviyo solves this by integrating data sources and communication channels in one platform.
AI-first CRM with built-in customer data platform, advanced segmentation, omnichannel outreach, and AI-powered agents help brands know and grow their customers faster.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"The data unification capabilities make it easy to segment and target customers across channels."
Verified User
Marketing Agency
"Managing email and SMS together in one platform saves us time and improves our outreach."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate and personalize targeted email campaigns to nurture and convert leads.
Reach customers quickly with automated text and WhatsApp campaigns.
Centralize customer profiles from multiple channels for effective engagement.
Leverage unified data to build dynamic, highly targeted audience segments for marketing.
A comprehensive look at the features that make klaviyo stand out.
Send targeted, personalized email campaigns.
→ Increase engagement and conversions with segmentation and automation.
Create and send personalized SMS campaigns.
→ Reach customers instantly for time-sensitive offers and updates.
Send marketing messages via WhatsApp.
→ Expand communication to global customers with direct, personal messaging.
Send rich communication service messages.
→ Deliver multimedia-rich experiences beyond basic text messaging.
Engage with customers via mobile app notifications.
→ Drive retention and repeat purchases with app-based outreach.
Run marketing campaigns over social channels.
→ Coordinate cross-channel promotions for consistent customer journeys.
Visual campaign composer/editor.
→ Quickly design and launch campaigns without technical barriers.
AI strategist and assistant for marketers.
→ Access data-driven insights and campaign recommendations for greater ROI.
AI support and sales representative for shoppers.
→ Provide instant, automated support to improve customer satisfaction.
Centralized tool for support/service interactions.
→ Streamline customer support and case management within the same platform.
Analyze results of marketing campaigns.
→ Understand what works and optimize for better outcomes.
Combine and centralize customer, product, and interaction data.
→ Unlock comprehensive customer insights for targeted actions.
Create advanced audience segments for targeting.
→ Deliver highly relevant messages to every customer persona.
Use AI to deliver insights and predictions for campaign optimization.
→ Anticipate customer behavior for proactive marketing.
Collect and display product reviews to inform campaigns and build trust.
→ Leverage authentic feedback to boost conversions.
Connect with 350+ apps and platforms, including ecommerce, payments, and analytics.
→ Break data silos and synchronize operations for seamless workflows.
Automate marketing messages and customer journeys.
→ Nurture leads and retain customers with timely, relevant outreach.
Email and SMS templates for faster campaign creation.
→ Accelerate setup and ensure high-quality design consistency.
Custom, mobile-friendly signup/web forms for data collection.
→ Grow your list and enrich profiles efficiently.
Custom reports, dashboards, and performance benchmarking.
→ Track growth, compare against benchmarks, and inform strategy.
Manage multiple brands or accounts from one place.
→ Simplify oversight for agencies or multi-brand businesses.
Connect klaviyo with your favorite tools and workflows.
Open API and integrations with 350+ supported platforms via Klaviyo App Marketplace.
Klaviyo App Marketplace with 350+ integrations for ecommerce, communication, and analytics tools.
Integrated data feeds power Klaviyo's ability to unify profiles, trigger automated workflows, and coordinate personalized campaigns across every channel.
Klaviyo offers email support, an extensive knowledge base, and a community forum for troubleshooting and best practices.
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Common questions about klaviyo answered.
Klaviyo's advanced data platform centralizes customer, product, and interaction data from 350+ integrations, providing a unified profile for each contact.
B2C brands, ecommerce, retail, and any organization seeking to centralize customer data and automate multi-channel marketing.
Businesses seeking a solution specifically for B2B relationships or advanced phone/chat support may not find all needs met.
Klaviyo is well-suited for B2C brands looking to unify their customer data, automate marketing, and gain actionable insights in one platform. Its breadth of integrations, omnichannel capabilities, and AI-powered features make it a robust option for modern marketers, especially those on Shopify or other ecommerce platforms. Visit the official site for current pricing and feature details.
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