Klaviyo delivers personalized email, SMS, and WhatsApp campaigns powered by unified customer data and AI insights.
Klaviyo is an AI-first CRM designed for B2C brands seeking powerful email campaign personalization. With robust template tools, unified data, and omnichannel automation, ecommerce and retail marketers can deliver targeted campaigns that drive conversions.
Klaviyo unifies marketing automation, analytics, customer service, and data management so brands can deliver personalized customer experiences across email, SMS, WhatsApp, and more.
Brands and businesses in ecommerce, retail, restaurants, wellness, and other B2C sectors seeking data-driven, automated omnichannel marketing.
It solves the challenge of fragmented data and impersonal marketing by centralizing customer data and enabling tailored, automated outreach across channels.
AI-first CRM that empowers B2C brands to unify data, automate marketing, and personalize customer interactions for faster growth.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"The powerful email and SMS templates help streamline personalized campaign creation."
Verified User
Marketing Agency
"Centralizing data and channels lets us boost engagement and measure results in one place."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate and personalize email marketing for targeted customer segments using templates.
Coordinate messaging across email, SMS, WhatsApp, and mobile to reach audiences on their preferred platform.
Centralize customer, product, and behavioral data for more effective segmentation and insights.
A comprehensive look at the features that make klaviyo stand out.
Send targeted, personalized email campaigns.
→ Boosts customer engagement and conversions by delivering relevant content.
Email and SMS templates for faster campaign creation.
→ Accelerates time-to-launch and ensures on-brand, consistent messaging.
Create advanced audience segments for targeting.
→ Delivers personalized communications to the right customers.
Automate marketing messages and customer journeys.
→ Saves time and nurtures leads with relevant, timely outreach.
Use AI to deliver insights and predictions for campaign optimization.
→ Maximizes ROI by optimizing send times and content based on data.
Connect with 350+ apps and platforms, including ecommerce, payments, and analytics.
→ Breaks data silos, enabling more personalized and seamless customer experiences.
AI strategist and assistant for marketers.
→ Guides teams to higher-impact campaign creation and optimization.
Custom reports, dashboards, and performance benchmarking.
→ Tracks and measures success of all marketing campaigns.
Connect klaviyo with your favorite tools and workflows.
Connect with 350+ apps and platforms via Klaviyo App Marketplace.
Klaviyo App Marketplace offers integrations with ecommerce, payments, analytics, and messaging tools.
Integrations let you unify all customer, sales, and campaign data to personalize emails based on real behavior and automate cross-channel journeys.
Support is available via email, comprehensive knowledge base articles, and an active user community.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Klaviyo templates let you dynamically insert customer data and leverage segmentation to create targeted, personalized emails at scale.
B2C brands, ecommerce businesses, and marketers who want powerful, AI-driven personalization across email and mobile channels.
Organizations exclusively B2B or requiring phone-based support; those seeking in-depth SLA guarantees (unverified).
Klaviyo stands out for B2C brands aiming to unify their marketing, analytics, and customer data for deeply personalized campaigns. If you need fast, scalable campaign creation and omnichannel reach—with heavy emphasis on templates and automation—Klaviyo is a top choice supported by strong data integrations.
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