klaviyo

Unify Payment & Customer Data for Smarter Marketing

Klaviyo helps B2C brands seamlessly integrate payment providers and launch targeted, AI-powered omnichannel campaigns.

4.5(1,000+ reviews)
10,000+ users
Ecommerce, Retail, Restaurants

TL;DR

Quick Summary

Klaviyo is an AI-first B2C CRM designed for ecommerce, retail, and consumer brands to unify customer, product, and transaction data—making integration with payment providers seamless. Its standout feature is a unified data platform with 350+ integrations, helping brands drive effective omnichannel marketing campaigns. Ideal for marketers seeking robust automation and valuable insights from payment data.

What is klaviyo?

What It Does

Klaviyo is an AI-first CRM that unifies marketing automation, analytics, customer service, and customer data for brands looking to engage across email, SMS, WhatsApp, and more.

Who It's For

B2C brands, ecommerce businesses, retailers, restaurant marketers, wellness companies, and enterprises.

Problem It Solves

Disparate marketing, payment, and customer data make it hard to draw actionable insights or automate personalized experiences across customer touchpoints.

Value Proposition

Klaviyo streamlines the integration of marketing and payment platforms, delivering unified data and AI-driven automation so brands can create personalized customer journeys at scale.

Reviews & Ratings

See what users are saying about klaviyo across major review platforms.

G2

4.5

1,000 reviews

Capterra

4.4

800 reviews

GetApp

4.3

600 reviews

Trustpilot

4

500 reviews

What Users Love

    Areas for Improvement

      "Seamless connection with ecommerce and payment platforms makes Klaviyo powerful for businesses wanting unified marketing."

      V

      Verified User

      Marketing Agency

      "Combining data from multiple channels and payment providers into one platform streamlines campaign targeting."

      V

      Verified User

      Tech Company

      Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.

      Who Uses klaviyo?

      Discover if klaviyo is the right fit for your team, company, and industry.

      Customer Profiles

      • Ecommerce managers integrating marketing with payment data
      • Retail brands running omnichannel campaigns
      • Marketing teams personalizing customer journeys

      Company Sizes

      • Small businesses
      • Mid-size companies
      • Enterprises

      Industries

      • Ecommerce
      • Retail
      • Restaurant marketing
      • Wellness

      Common Use Cases

      Email marketing automation

      Automate follow-ups and personalized messages based on payment activity and customer behavior.

      Omnichannel marketing

      Unify messaging across email, SMS, WhatsApp, and more, using payment and customer data for segmentation.

      Customer analytics

      Analyze how payment activity links to marketing performance and segment audiences for higher impact.

      Key Features

      What You Get with klaviyo

      A comprehensive look at the features that make klaviyo stand out.

      Email Marketing

      Send targeted, personalized email campaigns.

      Engage customers based on real-time purchase and payment activity.

      SMS Marketing

      Create and send personalized SMS campaigns.

      Reach customers directly on their mobile devices at moments that matter.

      WhatsApp Marketing

      Send marketing messages via WhatsApp.

      Connect with global customers through their preferred messaging apps.

      Integrations and APIs

      Connect with 350+ apps and platforms, including ecommerce and payment providers.

      Easily sync payment and customer data to unlock robust automations and analytics.

      AI Predictive Analytics

      Use AI to deliver insights and predictions for campaign optimization.

      Optimize revenue and engagement with smarter segmentation and timing.

      Advanced Data Platform

      Combine and centralize customer, product, and interaction data.

      Gain a holistic view of each customer and their transactions.

      Automated Flows

      Automate marketing messages and customer journeys.

      Trigger communications based on payment events or customer behavior.

      Segmentation

      Create advanced audience segments for targeting.

      Deliver highly personalized marketing at scale.

      Ready to experience these features?

      Start Your Free Trial

      Integrations & Ecosystem

      Connect klaviyo with your favorite tools and workflows.

      Popular Integrations

      Shopify
      Ecommerce platforms
      Payment providers
      Analytics tools
      Messaging platforms

      API Access

      Robust public APIs and app marketplace for integrating with payment, ecommerce, and analytics platforms.

      Ecosystem

      Connects with 350+ apps via the Klaviyo App Marketplace, including payment processors and ecommerce platforms.

      Why It Matters

      Integration with payment providers allows for deeper customer segmentation, event-triggered campaigns, and unified reporting, ensuring marketing aligns closely with revenue events.

      Customer Support

      Support channels include email, a comprehensive knowledge base, and an active community. Live chat and phone are not listed.

      Live Chat
      Email Support
      Phone Support
      Knowledge Base
      Community Forum
      Enterprise SLA

      klaviyo Alternatives

      Explore other options and see how klaviyo compares.

      Related Categories

      FAQs

      Frequently Asked Questions

      Common questions about klaviyo answered.

      Yes, Klaviyo offers native integrations and APIs to connect with multiple payment providers, enabling synchronization of transaction data with customer profiles.

      Final Verdict

      Is klaviyo Right for You?

      Best For

      B2C brands, ecommerce marketers, and multi-channel retailers seeking seamless integration of payment, marketing, and customer data.

      Not Ideal For

      Businesses without direct-to-consumer channels or those requiring niche industry-specific integrations outside Klaviyo’s marketplace.

      Klaviyo stands out for unifying customer, product, and payment data with AI-driven marketing automation. Brands looking to leverage transaction information for more personalized, effective campaigns will benefit most. Its robust integrations and data platform make it a leading choice for scaling B2C operations.

      Start Your Free Klaviyo Account

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