Klaviyo unifies your data, channels, and customer insights to deliver seamless, personalized marketing at scale through email, SMS, WhatsApp, and more.
Klaviyo empowers B2C brands to deliver automated, personalized marketing campaigns across email, SMS, WhatsApp, and more—enabling unified outreach from a single AI-first CRM platform. Ideal for ecommerce and retail brands, Klaviyo’s real-time data unification, segmentation, and campaign automation drive faster growth with every customer interaction.
Klaviyo consolidates marketing automation, data unification, analytics, and customer service in a single AI-powered platform—enabling B2C brands to build automated, personalized marketing campaigns across channels like email, SMS, WhatsApp, mobile, and more.
B2C and ecommerce brands, retailers, restaurant marketers, wellness companies, and enterprises looking for an integrated system to grow customer relationships.
Manages fragmented data and manual, one-size-fits-all marketing by centralizing all customer data and allowing for automated, personalized multi-channel outreach.
An AI-first platform to unify, personalize, and automate marketing for B2C brands—integrating customer data, omnichannel messaging, analytics, and service in a single tool for faster, smarter growth.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"The platform makes it easy to automate and personalize campaigns, saving time and improving results."
Verified User
Marketing Agency
"Centralized data and seamless omni-channel tools help reach the right customers at the right time."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate personalized email campaigns to engage customers and increase conversions.
Send targeted SMS and WhatsApp messages to reach customers on their preferred channels.
Build coordinated, multi-channel campaigns that deliver consistent experiences across touchpoints.
Use unified customer and behavioral data to target the right segments with relevant messages.
A comprehensive look at the features that make klaviyo stand out.
Send targeted, personalized email campaigns.
→ Reach customers with relevant messaging and automated workflows.
Create and send personalized SMS campaigns.
→ Directly engage customers on their mobile devices.
Send marketing messages via WhatsApp.
→ Connect with customers on one of the world’s leading messaging platforms.
Centralize customer, product, and interaction data into one platform.
→ Enable precise segmentation, personalization, and analytics.
Create advanced audience segments for targeting.
→ Deliver highly relevant campaigns to increase engagement.
Automate marketing messages and customer journeys.
→ Save time and provide timely, relevant outreach automatically.
AI strategist and assistant for marketers.
→ Get recommendations and automate campaign processes efficiently.
Email and SMS templates for faster campaign creation.
→ Launch high-converting campaigns quickly with proven layouts.
Connect with 350+ apps and platforms including ecommerce, payments, and analytics.
→ Sync data and extend Klaviyo’s capabilities seamlessly.
Engage with customers via mobile app notifications.
→ Ensure brand presence on every channel.
Analyze results of marketing campaigns.
→ Track performance and optimize for better results.
Custom reports, dashboards, and performance benchmarking.
→ Measure success and continuously improve campaigns.
Connect klaviyo with your favorite tools and workflows.
Klaviyo offers comprehensive API access and 350+ pre-built integrations, enabling deep connectivity with ecommerce, marketing, and analytics platforms.
Klaviyo App Marketplace with 350+ integrations across ecommerce, payments, analytics, and messaging.
Integrations help unify customer data and automate personalized messaging across the tools your business already uses, unlocking powerful segmentation and cross-channel workflow automation.
Klaviyo offers support by email, a comprehensive knowledge base, and a user community to help resolve questions and share best practices. Live chat and phone support are not confirmed.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo offers a free plan with up to 250 contacts and limited email/SMS sends per month.
Ecommerce, retail, restaurant, and wellness brands wanting to unify their marketing automation, customer data, and omnichannel outreach in a single AI-powered platform.
B2B companies focused on complex lead management or users seeking only basic email marketing features without data integration.
Klaviyo is a standout choice for B2C brands that need powerful personalization and automation across multiple messaging channels. Its AI-driven platform and data unification features make it well-suited for fast-growing brands focused on customer insight and engagement. For comprehensive B2C marketing automation, Klaviyo is a top contender.
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