Klaviyo unifies lead capture, marketing automation, analytics, and customer service for B2C brands across email, SMS, and more.
Klaviyo is an AI-driven B2C CRM designed to help brands capture leads and grow through unified marketing across email, SMS, WhatsApp, and more. Perfect for ecommerce and retail businesses, Klaviyo’s standout feature is its ability to unify customer data and automate omnichannel marketing campaigns with precision.
Klaviyo combines advanced marketing automation, analytics, customer support, and a unified data platform so brands can engage customers, manage relationships, and drive results across email, SMS, WhatsApp, and more.
Designed for B2C brands, ecommerce businesses, retailers, restaurants, wellness companies, and large enterprises focused on customer growth.
Solves the challenge of fragmented customer data and disconnected marketing efforts by unifying channels and automating lead capture and engagement.
AI-first CRM with real-time customer data integration, omnichannel marketing, and scalable automation tailored for B2C growth.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Easy to unify marketing channels and streamline lead capture workflows."
Verified User
Marketing Agency
"The unified dashboard and robust integrations make campaign management seamless."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate targeted, personalized email campaigns at scale.
Capture leads and engage them across email, SMS, WhatsApp, and more.
Leverage advanced segmentation to personalize campaigns and drive conversions.
A comprehensive look at the features that make klaviyo stand out.
Custom, mobile-friendly signup and web forms for capturing leads and customer data.
→ Grow your email list and capture high-quality leads directly into your CRM, improving campaign targeting.
Send targeted, personalized email campaigns to your audience.
→ Boost engagement and conversions with the right message delivered at the right time.
Create and send personalized SMS campaigns to customers.
→ Reach leads instantly and drive immediate action through their mobile phones.
Send marketing messages to customers directly via WhatsApp.
→ Engage customers on their preferred message platform to maximize open and response rates.
Create advanced audience segments for precise targeting.
→ Personalize your marketing efforts to increase relevance and ROI.
Automate multi-step marketing messages and customer journeys.
→ Save time and deliver consistent customer experiences automatically.
Analyze results of your marketing campaigns with detailed reports.
→ Make data-driven decisions to continuously optimize campaigns.
Connect with 350+ apps and platforms including ecommerce, payments, and analytics.
→ Create a seamless data ecosystem that powers more effective marketing.
Connect klaviyo with your favorite tools and workflows.
Klaviyo offers robust APIs and a marketplace for connecting with over 350 third-party apps; check official documentation for details.
The Klaviyo ecosystem connects with hundreds of ecommerce, payment, and analytics platforms, enabling seamless data flow and marketing automation.
Integrations let you collect leads directly from your ecommerce platform, CRM, or website forms, syncing data for smarter segmentation and automated follow-up.
Support is provided via email, a self-serve knowledge base, and a vibrant online community.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo offers mobile-friendly signup and web forms to collect leads and grow your email or SMS list.
B2C brands, ecommerce shops, and marketers seeking unified lead capture, segmentation, and omnichannel marketing.
Businesses requiring specialized B2B features or those needing dedicated phone or live chat support may need alternatives.
Klaviyo stands out as a top choice for consumer brands looking to grow their audience and automate lead capture across channels. Its custom forms, integrations, and AI-powered automation deliver measurable results for retail and ecommerce growth. For any business focused on building customer relationships at scale, Klaviyo is a strong, scalable solution.
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