Klaviyo unifies email, SMS, WhatsApp, data, and AI tools for B2C brands to automate, personalize, and optimize every customer interaction.
Klaviyo is an AI-first marketing automation platform designed for B2C brands seeking unified email, SMS, and WhatsApp campaigns. The platform stands out for its advanced customer segmentation, omnichannel automation, and robust integrations, helping ecommerce and retail businesses drive personalized engagement and growth.
Klaviyo enables brands to automate email, SMS, and WhatsApp campaigns, unify customer data, analyze results, and deliver personalized communications across channels in one AI-driven platform.
B2C brands, ecommerce businesses, retail, restaurant marketers, wellness, and enterprises.
Many B2C brands face fragmented data and disconnected channels, making it difficult to deliver effective, unified messaging and maximize marketing ROI.
Klaviyo integrates omnichannel marketing, analytics, and customer service in one platform—empowering brands to grow customer relationships with data-driven automation and AI-powered insights.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Klaviyo helps streamline customer messaging across email and SMS, making multi-channel marketing easier."
Verified User
Marketing Agency
"It's powerful for centralizing data and personalizing campaigns, though setup can require thoughtful planning."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate targeted, personalized email campaigns to segments based on customer data.
Create and send personalized SMS/MMS and WhatsApp campaigns to boost engagement across channels.
Unify customer, product, and engagement data to deepen relationships and improve retention.
A comprehensive look at the features that make klaviyo stand out.
Send targeted, personalized email campaigns.
→ Boosts engagement and revenue with tailored offers.
Create and send personalized SMS campaigns.
→ Enables immediate, high-converting outreach.
Send marketing messages via WhatsApp.
→ Adds another high-engagement channel to campaigns.
Send rich communication service messages.
→ Supports multimedia messaging for impactful communication.
Engage with customers via mobile app notifications.
→ Drives retention and timely offers directly to users.
Run marketing campaigns over social channels.
→ Expands reach and consistency across core platforms.
Visual campaign composer/editor.
→ Simplifies and accelerates campaign creation.
AI strategist and assistant for marketers.
→ Suggests strategies and optimizations using AI insights.
AI support and sales representative for shoppers.
→ Provides automated support to increase satisfaction and conversions.
Centralized tool for support/service interactions.
→ Improves response time and customer experience.
Analyze results of marketing campaigns.
→ Enables data-driven optimization and reporting.
Combine and centralize customer, product, and interaction data.
→ Supports segmentation and high-impact personalization.
Create advanced audience segments for targeting.
→ Delivers highly relevant content for better results.
Use AI to deliver insights and predictions for campaign optimization.
→ Anticipates customer behavior to refine targeting.
Collect and display product reviews to inform campaigns and build trust.
→ Leverages customer feedback for better conversions.
Connect with 350+ apps and platforms, including ecommerce, payments, and analytics.
→ Seamlessly fits into existing marketing tech stacks.
Automate marketing messages and customer journeys.
→ Saves time and ensures timely communication.
Email and SMS templates for faster campaign creation.
→ Accelerates workflow and ensures best practices.
Custom, mobile-friendly signup/web forms for data collection.
→ Grow lists and capture more leads.
Custom reports, dashboards, and performance benchmarking.
→ Tracks progress and compares against industry benchmarks.
Manage multiple brands or accounts from one place.
→ Ideal for agencies and groups overseeing several brands.
Connect klaviyo with your favorite tools and workflows.
Connect with 350+ apps and platforms via Klaviyo's App Marketplace and public APIs.
Robust ecosystem including leading ecommerce, payments, analytics, and messaging solutions.
Strong integrations help automate data sync and customer journeys across all your shopping and communication platforms, creating consistent and timely messaging.
Klaviyo provides support via email, an in-depth knowledge base, and an active community for ongoing learning and troubleshooting.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Klaviyo supports email, SMS, WhatsApp, mobile app notifications, RCS, and social channels.
B2C brands—especially ecommerce, retail, restaurant, and wellness companies—seeking unified, AI-powered marketing automation.
B2B organizations or brands without a strong focus on customer data-driven, omnichannel marketing may find less value.
Klaviyo delivers a robust, AI-first suite for B2C brands needing advanced segmentation, omnichannel marketing, and integrated analytics. Its blend of automation, deep data tools, and strong integrations make it an excellent fit for businesses aiming for growth through personalized, data-driven outreach.
Start automating your marketing—try Klaviyo free today.Disclosure: This page may contain affiliate links. We may earn a commission at no extra cost to you.