Klaviyo unifies your data and channels, delivering personalized, automated marketing across email, SMS, WhatsApp, and push—all powered by AI insights.
Klaviyo is an AI-first CRM platform tailored for B2C brands in ecommerce, retail, and wellness. With built-in data unification and advanced segmentation, it empowers personalized, omnichannel marketing to help brands know customers better and fuel faster growth.
Klaviyo is an AI-first CRM for B2C brands that unifies marketing, service, analytics, and customer data in one platform. It powers omnichannel campaigns, advanced customer segmentation, and AI-driven insights for more effective personalized marketing.
B2C brands including retail, ecommerce, restaurant, and wellness businesses.
Fragmented customer data and manual segmentation hinder personalized marketing and customer engagement.
Klaviyo delivers unified profiles, advanced segmentation, and seamless marketing automation across email, SMS, WhatsApp, and more—all supported by powerful AI to drive growth for B2C brands.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Klaviyo helps streamline our marketing across multiple channels and provides deep segmentation tools."
Verified User
Marketing Agency
"The unified customer profiles and AI-powered automation save valuable time while improving campaign results."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate and target email campaigns with AI-driven segmentation for increased engagement and conversions.
Reach customers via SMS, WhatsApp, RCS, and push notifications—all orchestrated from one place.
Leverage real-time data and AI insights to build precise segments for better targeting.
Trigger campaigns and support experiences with real-time automation and unified customer profiles.
A comprehensive look at the features that make klaviyo stand out.
Create and automate targeted, personalized email campaigns.
→ Drives customer engagement and higher conversion rates via relevant messaging.
Send and automate SMS/MMS campaigns.
→ Connects with customers instantly on their preferred devices.
Send marketing messages via WhatsApp.
→ Enables brands to meet customers where they are for increased responsiveness.
RCS messaging channel for marketing.
→ Expands messaging capabilities with rich media and interactive experiences.
Engage customers through mobile push notifications.
→ Promotes timely offers and information directly to users' devices.
Advanced customer segmentation at scale.
→ Improves campaign effectiveness by targeting precise audience segments.
Predict customer behavior and optimize campaigns using AI.
→ Guides marketing decisions with actionable, data-driven insights.
Centralized, real-time customer profiles with cross-channel data.
→ Gives a complete view for effective personalization and service.
Automate multi-channel marketing flows triggered by real-time events.
→ Ensures timely, relevant communication that nurtures and converts.
Custom dashboards, reporting, and performance benchmarks.
→ Enables data-driven optimization of campaigns and workflows.
Advanced email/SMS template builder.
→ Accelerates building engaging campaigns with flexible design tools.
350+ native integrations plus robust APIs for tech stack connectivity.
→ Fast, seamless connection with ecommerce, analytics, payment, and more.
AI-powered support and sales agent for shoppers.
→ Enhances customer service and sales efficiency with intelligent automation.
AI agent assisting marketers with strategy and execution.
→ Streamlines campaign setup and performance through AI-driven recommendations.
Centralized support hub for customer service teams.
→ Consolidates support workflows for improved customer satisfaction.
Connect klaviyo with your favorite tools and workflows.
Robust APIs enable custom integrations with your tech stack and real-time data sync.
Klaviyo offers 350+ native integrations via its App Marketplace to connect with major ecommerce, analytics, and communications platforms.
Seamless integrations ensure customer data flows in real time and enable omnichannel segmentation and automation across your entire ecommerce stack.
Support is available primarily via email, with a comprehensive knowledge base and active user community for self-service.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo offers a free plan for up to 250 active profiles, 500 email sends per month, and 150 SMS/MMS credits.
B2C ecommerce, retail, restaurant, and wellness brands looking for unified customer segmentation and omnichannel marketing.
Businesses outside the B2C space, or those needing advanced phone or live chat support may find better fits elsewhere.
Klaviyo is a leading choice for ecommerce brands needing deep customer segmentation, multi-channel automation, and actionable AI insights. With a free plan to get started and robust growth features, it’s well suited for data-driven brands seeking to boost retention and revenue.
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