Klaviyo unifies marketing automation, customer data, and omnichannel engagement—empowering brands to personalize interactions and accelerate growth.
Klaviyo is an AI-first B2C CRM designed for ecommerce and consumer brands, unifying marketing automation, customer data, and support across channels. Its standout built-in AI agents and omnichannel tools empower brands to personalize engagement and accelerate growth. Ideal for businesses seeking a unified approach to customer relationships.
Klaviyo centralizes customer data, marketing automation, analytics, and customer service into one AI-powered platform. Teams can run personalized campaigns across email, SMS, WhatsApp, and more while tracking performance in real time.
B2C brands, retailers, ecommerce companies, wellness brands, restaurants, and enterprise organizations focused on unified customer engagement.
Fragmented marketing and customer data make it hard for B2C businesses to deliver consistent, personalized experiences and scale their growth.
Klaviyo delivers omnichannel marketing, AI-powered personalization, and integrated data—all in one platform built specifically for B2C brands seeking seamless customer journeys.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"The platform's AI and unified data make customer engagement more impactful across all channels."
Verified User
Marketing Agency
"Klaviyo simplifies campaign management and provides actionable analytics for faster marketing growth."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Trigger personalized emails based on customer behavior across channels and segments.
Synchronize campaigns across email, SMS, WhatsApp, RCS, and mobile push from a unified platform.
Leverage advanced segmentation to deliver highly targeted and relevant content.
Monitor key marketing metrics and optimize strategies using data-driven insights.
A comprehensive look at the features that make klaviyo stand out.
Targeted, personalized email campaigns driven by customer data.
→ Boost engagement and conversions using customer insights.
Create cross-channel SMS campaigns with personalized messaging.
→ Reach customers instantly with timely offers and updates.
Engage customers via WhatsApp in an integrated environment.
→ Deliver promotions and support through a popular messaging platform.
Send rich communication messages using RCS.
→ Enhance messages with interactive, multimedia content.
Market through mobile app push notifications.
→ Re-engage users directly on their devices.
Coordinate marketing on social channels.
→ Expand brand presence with consistent messaging.
Tool for composing campaigns and content.
→ Create and manage multi-channel campaigns efficiently.
AI strategist and assistant for marketers.
→ Automate marketing tasks and get strategic guidance.
AI support and sales representative for shoppers.
→ Deliver instant, automated assistance to customers.
Central customer service tools.
→ Manage support requests and increase satisfaction.
Advanced customer segmentation tools.
→ Deliver hyper-targeted messaging to niche audiences.
Built-in platform for unifying customer data.
→ Achieve a 360-degree customer view for personalization.
Performance tracking and data visualization.
→ Make informed decisions with real-time analytics.
Predictive analytics to optimize marketing.
→ Anticipate customer needs and improve ROI.
Customizable templates for campaigns.
→ Launch professional campaigns faster.
Mobile-friendly sign-up and data-gathering forms.
→ Grow and segment your audience efficiently.
Collect and highlight product reviews.
→ Build trust and social proof for your brand.
Industry benchmark comparisons.
→ Measure performance against peers and set goals.
Multi-account management.
→ Easily handle multiple brands or clients.
350+ native integrations and APIs.
→ Connect your tech stack and automate workflows.
Connect klaviyo with your favorite tools and workflows.
Full-featured developer APIs are available for custom integrations and automation.
Over 350 native integrations with leading ecommerce, analytics, and messaging platforms via the Klaviyo App Marketplace.
Seamless integrations ensure you can unify data, automate campaigns, and scale engagement across your entire tech stack for more effective marketing automation.
Support is available via email. Users can access a self-serve knowledge base and engage with a community forum for best practices and troubleshooting.
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Common questions about klaviyo answered.
Yes, Klaviyo offers a free plan with up to 250 active profiles and a monthly limit on email sends and SMS credits.
Klaviyo is best for B2C brands, retailers, ecommerce businesses, and enterprises that want integrated marketing automation, unified customer data, and AI-driven growth.
Brands solely focused on B2B, or seeking a CRM without marketing automation features may not find Klaviyo the best fit.
If you need a powerful B2C CRM that centralizes marketing, customer data, analytics, and support—with enterprise scalability and cutting-edge AI—Klaviyo stands out as a top choice. Its extensive integrations and omnichannel capabilities empower fast-growing brands to deliver personalized experiences with ease.
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