Klaviyo unifies data, marketing, and customer service for retail brands―powered by AI and built-in automation.
Klaviyo is an AI-first CRM and marketing automation platform built for B2C brands like retail and ecommerce. Its unified platform brings together omnichannel marketing, customer data, and AI-powered analytics, empowering businesses to grow faster with personalized engagement. Standout features include advanced segmentation, true omnichannel support, and powerful automation flows.
Klaviyo is a unified B2C CRM platform that lets retail and consumer brands automate and personalize marketing across email, SMS, WhatsApp, and more, while centralizing customer data and analytics for better engagement and growth.
B2C brands—especially retail, ecommerce, restaurants, and wellness businesses—seeking to deliver personalized, omnichannel customer experiences.
Managing fragmented customer data and disconnected marketing channels, which hinders personalized engagement and efficient scaling.
Klaviyo brings together omnichannel marketing, built-in customer data, and AI-powered tools in a single platform, enabling faster growth through deeper customer insights and more effective automation.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"It's much easier to manage cross-channel marketing campaigns in one place with unified data."
Verified User
Marketing Agency
"Automations and integrations help us personalize messages more efficiently while scaling."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Build and automate targeted campaigns to drive repeat purchases.
Deliver timely offers and updates via text and messaging apps.
Coordinate customer journeys across multiple channels for higher ROI.
Leverage detailed segmentation for smarter targeting based on real-time data.
Set up automations to engage shoppers based on behaviors and lifecycle events.
Centralize support and leverage AI agents to enhance the customer experience.
A comprehensive look at the features that make klaviyo stand out.
Create and automate targeted, personalized email campaigns.
→ Drive repeat purchases and nurture leads with tailored messaging.
Send and automate SMS/MMS campaigns.
→ Reach customers instantly on their mobile devices.
Send marketing messages via WhatsApp.
→ Engage customers where they already chat and shop.
Use RCS messaging channel for marketing.
→ Leverage rich, interactive messages for deeper engagement (when supported).
Engage customers with mobile push notifications.
→ Increase retention and conversions via mobile app users.
Advanced customer segmentation at scale.
→ Target specific groups based on real customer data and behaviors.
Predict customer behavior and optimize campaigns using AI.
→ Make data-driven decisions for stronger results.
Centralized, real-time customer profiles with cross-channel data.
→ Understand each customer holistically for personalized engagement.
Automate multi-channel marketing flows triggered by real-time events.
→ Deliver timely, relevant communications automatically.
Custom dashboards, reporting, and performance benchmarks.
→ Track effectiveness and optimize marketing efforts.
Advanced email/SMS template builder.
→ Easily create compelling, on-brand messages.
350+ native integrations plus robust APIs.
→ Connect your full marketing stack and sync data seamlessly.
AI-powered support and sales agent for shoppers.
→ Provide fast, relevant support at scale.
AI agent assisting marketers with strategy and execution.
→ Streamline campaign creation and execution with AI assistance.
Centralized support hub for customer service teams.
→ Coordinate support tickets and interactions efficiently.
Connect klaviyo with your favorite tools and workflows.
Robust APIs are available for integrating with your tech stack and syncing customer data.
Klaviyo App Marketplace features 350+ native integrations, enabling end-to-end connectivity for ecommerce, payments, analytics, and messaging.
Seamless integrations simplify data synchronization and omnichannel campaign automation for retail brands.
Support is provided via email alongside a comprehensive knowledge base and active community resources.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo offers a free plan for up to 250 active profiles, including up to 500 emails and 150 SMS credits per month.
Retail, ecommerce, restaurant, and wellness brands looking for an AI-first, all-in-one CRM and marketing automation platform.
Brands outside B2C sectors or those requiring extensive phone/chat support may need alternative solutions.
Klaviyo is a robust choice for B2C brands aiming to accelerate growth through unified marketing and customer data. Its free plan, deep native integrations, and omnichannel capabilities make it particularly valuable for retail and ecommerce companies seeking smarter, more efficient engagement. Larger enterprises or B2B brands may find a better fit elsewhere.
Start with Klaviyo freeDisclosure: This page may contain affiliate links. We may earn a commission at no extra cost to you.