Klaviyo is the AI-first B2C CRM that powers marketing, analytics, and customer engagement across all channels.
Klaviyo is an AI-first CRM platform purpose-built for B2C ecommerce brands, unifying marketing automation, analytics, and customer engagement in one place. It empowers retailers with sophisticated AI-driven segmentation and omnichannel outreach, driving personalized growth across email, SMS, WhatsApp and more.
Klaviyo unifies marketing automation, analytics, customer data, and AI-driven customer segmentation into one platform, allowing brands to orchestrate effective omnichannel campaigns.
B2C brands, ecommerce businesses, retailers, wellness brands, restaurants, and enterprises seeking unified customer engagement and marketing automation.
Fragmented customer data and disconnected marketing channels make it difficult for ecommerce brands to deliver personalized, scalable outreach.
Klaviyo provides real-time data unification, AI-driven segmentation, and orchestration across email, SMS, WhatsApp, and more—empowering businesses to grow faster with deep customer insights and automation.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"The unified data and automation tools make it much easier to target the right customers at the right time."
Verified User
Marketing Agency
"Having marketing, analytics, and customer support all in one platform saves our team significant time and improves our outreach."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Deploy advanced AI-based segmentation to tailor campaigns to precise audience segments.
Orchestrate email, SMS, WhatsApp, and mobile push campaigns from one unified platform.
Track all marketing and customer service activity through customizable dashboards and visualizations.
Provide customer support and engagement directly from the same platform.
A comprehensive look at the features that make klaviyo stand out.
Targeted, personalized email campaigns driven by customer data.
→ Drive conversions and deepen customer relationships.
Create cross-channel SMS campaigns with personalized messaging.
→ Engage shoppers where they are and boost retention.
Engage customers via WhatsApp in an integrated omnichannel environment.
→ Connect with international and mobile-first audiences.
Advanced customer segmentation tools to reach target audiences.
→ Deliver relevant messaging to each segment for higher results.
Built-in platform for unifying and centralizing customer data.
→ Get a 360° customer view for smarter personalization.
Use predictive analytics to optimize marketing decisions.
→ Anticipate customer needs and maximize campaign ROI.
AI support and sales representative for shoppers.
→ Enhance support and conversion without extra staff.
AI strategist and assistant for marketers.
→ Accelerate campaign creation and strategy with AI guidance.
350+ native integrations and developer APIs to connect tech stack.
→ Seamlessly unify data and workflows across your systems.
Performance tracking, custom dashboards, and data visualization.
→ Make data-driven decisions fast.
Connect klaviyo with your favorite tools and workflows.
350+ native integrations and robust developer APIs are available to connect and manage your marketing stack.
Access to a large App Marketplace with 350+ integrations spanning ecommerce, analytics, messaging, and more.
Tight integrations unify data, automate workflows, and help ecommerce brands create personalized, multi-channel experiences at scale.
Email support, detailed knowledge base, and a robust user community are available for all users.
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Common questions about klaviyo answered.
Yes, Klaviyo provides a free plan that includes up to 250 active profiles, 500 email sends per month, and 150 SMS/MMS credits per month.
Ecommerce retailers, B2C brands, and consumer businesses seeking unified AI-powered marketing, analytics, and engagement.
Organizations looking for B2B-focused CRM solutions or requiring phone/live chat support may find Klaviyo less suitable.
Klaviyo is a top choice for B2C ecommerce brands that need robust AI-driven segmentation, omnichannel automation, and real-time analytics all in one unified platform. Its data unification, deep integrations, and extensive automation make it ideal for growth-focused teams. For B2B or highly custom enterprise needs, evaluating alternative CRMs may be appropriate.
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