Klaviyo empowers B2C businesses to create personalized, automated marketing campaigns across channels, driven by unified customer data and AI insights.
Klaviyo is an AI-first CRM and marketing automation platform designed for B2C brands, ecommerce, retail, and wellness businesses. It unifies email, SMS, WhatsApp, and customer data, streamlining personalized marketing and growth. Its standout feature is omnichannel automation combined with a powerful built-in data platform.
Klaviyo unifies marketing automation, analytics, customer data, and service into a single AI-driven platform for B2C brands. It enables personalized campaigns across email, SMS, WhatsApp, and other channels, powered by a real-time data platform.
B2C brands, ecommerce, retail, restaurants, and wellness businesses seeking unified marketing and customer engagement.
Many B2C businesses struggle to coordinate customer engagement and marketing across multiple channels and tools, leading to fragmented data and missed growth opportunities.
Klaviyo combines real-time data, AI automation, and omnichannel campaign tools to drive growth, personalize experiences, and streamline operations in one platform.
See what users are saying about klaviyo across major review platforms.
G2
1,000 reviews
Capterra
800 reviews
GetApp
600 reviews
Trustpilot
500 reviews
"Klaviyo makes it easy to manage email and SMS marketing from one dashboard and helps us automate customer journeys."
Verified User
Marketing Agency
"Unified customer profiles and segmenting tools save time and improve campaign targeting."
Verified User
Tech Company
Review summaries are based on publicly available feedback from major review platforms. Ratings and reviews may have changed since compilation. Always check the latest reviews before making a decision.
Discover if klaviyo is the right fit for your team, company, and industry.
Automate and personalize targeted email campaigns using customer data and real-time behavioral triggers.
Unify email, SMS, WhatsApp, and push notifications for consistent messaging and customer experience.
Aggregate profiles, engagement, and purchasing activity into one platform for actionable insights.
Leverage AI agents to answer customer queries and support requests quickly and efficiently.
A comprehensive look at the features that make klaviyo stand out.
Create, automate, and personalize targeted email campaigns.
→ Streamlines email outreach and boosts customer engagement with personalized content.
Automate and personalize SMS campaigns to engage mobile users.
→ Increases reach and immediacy for marketing communications on mobile devices.
Send marketing messages and campaigns via WhatsApp.
→ Expands customer touchpoints to popular messaging apps for higher conversion opportunities.
Run campaigns across email, SMS, WhatsApp, push, and social platforms from one place.
→ Ensures customers receive consistent messaging and boosts campaign performance.
Unify customer data and build comprehensive customer profiles.
→ Enables precise targeting and personalization for all marketing efforts.
AI-powered agents strategize campaigns and provide customer support.
→ Reduces manual work and improves both marketing efficacy and customer service efficiency.
Advanced segmentation based on behavior, purchase, and engagement data.
→ Targets the right customers with the right message for increased ROI.
Set up automated marketing workflows triggered by customer behaviors.
→ Saves time and increases retention through relevant, timely outreach.
Track performance with dashboards and custom reports.
→ Informs data-driven decision making to optimize campaigns.
Customizable templates for email and SMS campaigns.
→ Speeds up campaign creation and maintains brand consistency.
Mobile-friendly signup forms to collect customer data.
→ Grows your subscriber list and captures valuable customer info.
Collect and display product reviews to fuel retention and trust.
→ Builds social proof and enhances brand credibility.
Performance benchmark tools to compare against industry standards.
→ Helps measure and improve marketing effectiveness.
Connect klaviyo with your favorite tools and workflows.
Klaviyo provides developer APIs for custom integrations and workflow automation.
350+ native integrations enable connectivity across ecommerce, marketing, analytics, and customer apps.
Integrations ensure seamless data and campaign flow between Klaviyo and your existing ecommerce, analytics, and marketing tools—crucial for unified customer experience.
Support is available via email, with self-serve resources through the knowledge base and community forums to help resolve issues and questions.
Explore other options and see how klaviyo compares.
Common questions about klaviyo answered.
Yes, Klaviyo's free plan includes up to 250 active profiles, 500 email sends per month, and 150 SMS/MMS credits per month.
B2C brands, ecommerce businesses, retailers, restaurants, and wellness companies aiming to unify and automate their marketing and customer engagement.
Organizations seeking advanced B2B sales management or industries outside of direct-to-consumer marketing might not find Klaviyo the best fit.
Klaviyo is ideal for B2C brands looking for AI-driven, omnichannel marketing automation and unified customer data. With robust integrations, a generous free plan, and automation tools across email, SMS, and WhatsApp, it streamlines campaigns and customer understanding. Businesses that need unified, scalable marketing for consumer audiences should strongly consider Klaviyo.
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